This marketing diagram sample depicts service-goods continuum.
"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The marketing chart example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The marketing chart example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Marketing chart
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw PRO diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw PRO software.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
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