Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.

Pyramid Diagram

The Time-Money-Quality Triangle illustrates an advertising truism, that you can't have all three.

Cause and Effect Diagram

ConceptDraw DIAGRAM software extended with Fishbone Diagrams solution from the Management area of ConceptDraw Solution Park is perfect for Cause and Effect Diagram creating. It gives the ability to draw fishbone diagram that identifies many possible causes for an effect or a problem. Causes and Effects are usually grouped into major categories to identify these sources of variation. Causes and Effects in the diagram show relationships among various factor. Fishbone diagram shows factors of Equipment, Process, People, Materials, Environment and Management, all affecting the overall problem.

Gane Sarson Diagram

The Gane-Sarson methodology uses the graphical techniques for building the logical models for the systems. It is helpful for analysts and designers to make common and clear picture of the system, to depict all its processes and how they transform the data. The Gane-Sarson methodology lets represent all this information in a way understandable for the users and other interested people, and gives the possibility to see instantly how the system's parts serve together to meet their needs. This methodology supposes the building of a system top-down. First you need create an overall system data flow, then determine the details of the data structures, the process logic and design the modular structures. ConceptDraw DIAGRAM diagramming and vector drawing software offers the Data Flow Diagrams solution with Gane-Sarson Notation library rich for the specific symbols of the Gane-Sarson notation. All they are vector and fully ready-to-use for drawing the Data Flow Diagrams, which will be then successfully used in presentations, websites, and various business documents.

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

Emergency Plan

The Fire Emergency Plan illustrates the scheme of the building and location of the main and fire exits for a safe evacuation, and clearly defines directions to them on the plan. Fire Emergency Plans are constructed on the case of unexpected or emergency situations, fires, hazardous leaks, natural disasters, and other sudden events. They must to be obligatorily on the plain sight at every building and on each floor, at living houses and apartments, schools and universities, medical centers, clinics and hospitals, office buildings, banks, cafes, restaurants, and also at all other public buildings and institutions. The Evacuation plans and Emergency Plans preliminary designed in ConceptDraw DIAGRAM software help employees and family members when some emergency events happen and let avoid the accidents and sad consequences, prevent injuries and fatalities, allow reduce damages and speed the work resumption. Start drawing emergency blueprint from floor bounds, then add the inner walls and doors, and finally use bright arrows to visually show evacuation directions to fire exits. ConceptDraw is a serious alternative to Visio. It's a desktop based solution aimed at professional designers working in CAD environments. It is also a good option for those who work between Mac and PC because one license is valid for both.