The enterprise strategy is an interrelated perspective plan of actions designed to achieve long-term goals according to company's own potential as well as external factors. Development of strategy is one of the main functions of management. The strategy determines the enterprise's direction of development, it covers all major functions and departments: supply, production, finance, marketing, personnel, scientific researches and development, and helps managers to make informed decisions when choosing a method of actions. The choice by managers of a particular strategy means that of all the possible paths of development and ways of actions, it is decided to choose one direction in which the enterprise will evolve. Without a strategy the administration has no thought-out plan of actions, no guide in the world of business, and no unified program to achieve desired results.
Since in the process of strategic decision making always appear new alternatives and is executed the search of the most preferred solutions, the initially designated goals of strategic development can be subsequently adjusted. This Mind Map template of a strategy map helps to display a variety of performance measures, which can have an impact on your organization.
