Target market - Onion diagram

"A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This circle diagram sample was redesigned from the Wikimedia Commons file: Research cycle.png. "Some of the basic elements of the scientific method, arranged in a cycle to emphasize that it is an iterative process." [commons.wikimedia.org/ wiki/ File:Research_ cycle.png]
This file is licensed under the Creative Commons Attribution 2.0 Generic license. [creativecommons.org/ licenses/ by/ 2.0/ deed.en]
"The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on empirical and measurable evidence subject to specific principles of reasoning. ...
Four essential elements of the scientific method are iterations, recursions, interleavings, or orderings of the following:
(1) Characterizations (observations, definitions, and measurements of the subject of inquiry).
(2) Hypotheses (theoretical, hypothetical explanations of observations and measurements of the subject).
(3) Predictions (reasoning including logical deduction from the hypothesis or theory).
(4) Experiments (tests of all of the above)...
A linearized, pragmatic scheme of the four points above is sometimes offered as a guideline for proceeding:
(1) Define a question.
(2) Gather information and resources (observe).
(3) Form an explanatory hypothesis.
(4) Test the hypothesis by performing an experiment and collecting data in a reproducible manner.
(5) Analyze the data.
(6) Interpret the data and draw conclusions that serve as a starting point for new hypothesis.
(7) Publish results.
(8) Retest (frequently done by other scientists).
The iterative cycle inherent in this step-by-step method goes from point 3 to 6 back to 3 again." [Scientific method. Wikipedia]
The circle diagram example "Research cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This cycle diagram sample was created on the base of the figure illustrating the article "Environmental Materials" by Cris Arnold from the website of the UK Centre for Materials Education of the Higher Education Academy. "The figure ... schematically shows how the disparate areas under the heading of 'environmental materials' can be linked via a life cycle analysis approach. ...
Life Cycle Analysis.
Life Cycle Analysis is essentially a method of considering the entire environmental impact, energy and resource usage of a material or product. It is often known as a 'cradle-to-grave' analysis and can encompass the entire lifetime from extraction to end-of-life disposal. Life cycle analysis can be an extremely effective way of linking many different aspects of the environmental impacts of materials usage. ...
Materials Extraction and Resource Implications.
The environmental impact of raw materials extraction and processing together with global resource issues provides a good place to start consideration of environmental aspects of materials. ...
Environmental Impacts of Processing.
... Topics that would come under this subject area include the specific environmental problems associated with processing of metals, polymers, ceramics, composites etc, and how these problems can be overcome.
Design for Sustainability.
This area ... will ... cover issues such as design for successful recycling, waste minimisation, energy efficiency and increased lifetime.
Economic, Social and Legislative Issues.
... For example, materials selection within the automotive industry is now heavily influenced by 'end-of-life vehicle' and 'hazardous material' regulations.
Use of Sustainable Materials.
... It is probably sensible to define such materials as those that have distinct differences that achieve environmental benefit compared to conventional materials. With this definition, the list would include:
(1) Materials of a significantly plant-based nature, including wood, natural fibre composites, natural polymers.
(2) Materials produced using a large proportion of waste material, including recycled polymers, composites made from waste mineral powders, and arguably also much steel and aluminium.
Materials for Green Energy.
The most exciting developments in Materials Science are in the realm of functional materials, and many of these serve an environmentally-beneficial purpose, particularly in the production of green energy.
These include:
(1) Solar-cell materials.
(2) Fuel-cell technology.
(3) Catalytic pollution control.
End-of-Life Issues.
The treatment of materials at the end of their lifetime is a significant subject area and encompasses aspects such as recycling techniques and materials limitations, biodegradabilty and composting, chemical recovery and energy recovery." [materials.ac.uk/ guides/ environmental.asp]
The ring chart example "Life cycle analysis" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams