"The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: price, product, promotion, and place ..." [Marketing mix. Wikipedia]
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This circular diagram sample was created on the base of the figure from the Florence-Darlington Technical College website. [bus.fdtc.edu/ sbed/ core/ core7.html]
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: price, product, promotion, and place ..." [Marketing mix. Wikipedia]
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This diagram sample depicts marketing mix. It was designed on the base of the Wikimedia Commons file: Marketing-Mix (en).png.
[commons.wikimedia.org/ wiki/ File:Marketing-Mix_ %28en%29.png]
"The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.
In the 1990s, the concept of four C's was introduced as a more customer-driven replacement of four P's. There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed with people, processes, programs, and performance." [Marketing mix. Wikipedia]
The chart example "Marketing mix diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
[commons.wikimedia.org/ wiki/ File:Marketing-Mix_ %28en%29.png]
"The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.
In the 1990s, the concept of four C's was introduced as a more customer-driven replacement of four P's. There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed with people, processes, programs, and performance." [Marketing mix. Wikipedia]
The chart example "Marketing mix diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Target Diagram
Target Diagram is a convenient and visual way of presentation information which is popular and widely used in marketing, business and economics. ConceptDraw DIAGRAM diagramming and vector drawing software extended with Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park is ideal for fast and easy drawing a Target Diagram."Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Target and Circular Diagrams
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.
This circle-spoke diagram sample illustrates the target market concept.
"A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
The hub-and-spoke diagram example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
"A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
The hub-and-spoke diagram example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
The vector stencils library "Circular diagrams" contains 42 templates of circular diagrams: circular arrow diagram, circular motion diagram, arrow ring chart, doughnut chart (donut chart), circle pie chart, diamond pie chart, circle diagram, pie chart, ring chart, loop diagram, block loop diagram, arrow loop circle, crystal diagram, triangular diagram, diamond diagram, pentagon diagram, hexagon diagram, heptagon diagram, cycle diagram (cycle chart), stacked Venn diagram (onion diagram), arrow circle diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Business Productivity - Marketing
Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.This wheel diagram sample was created on the base of figure illustrating the webpage "Chapter 3: Current State of the Ecosystem" of the website of the National Broadband Plan of US Federal Communications Comission (FCC). "The broadband ecosystem includes applications and content: e-mail, search, news, maps, sales and marketing applications used by businesses, user-generated video and hundreds of thousands of more specialized uses. Ultimately, the value of broadband is realized when it delivers useful applications and content to end-users.
Applications run on devices that attach to the network and allow users to communicate: computers, smartphones, set-top boxes, e-book readers, sensors, private branch exchanges (PBX), local area network routers, modems and an ever-growing list of other devices. New devices mean new opportunities for applications and content.
Finally, broadband networks can take multiple forms: wired or wireless, fixed or mobile, terrestrial or satellite. Different types of networks have different capabilities, benefits and costs.
The value of being connected to the network increases as more people and businesses choose to adopt broadband and use applications and devices that the network supports. Several factors contribute to their decisions. These include whether they can afford a connection, whether they are comfortable with digital technology and whether they believe broadband is useful.
Networks, devices and applications drive each other in a virtuous cycle. If networks are fast, reliable and widely available, companies produce more powerful, more capable devices to connect to those networks. These devices, in turn, encourage innovators and entrepreneurs to develop exciting applications and content. These new applications draw interest among end-users, bring new users online and increase use among those who already subscribe to broadband services. This growth in the broadband ecosystem reinforces the cycle, encouraging service providers to boost the speed, functionality and reach of their networks."
[broadband.gov/ plan/ 3-current-state-of-the-ecosystem/ ]
The circle pie chart example "Forces shaping the broadband ecosystem in the US" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Applications run on devices that attach to the network and allow users to communicate: computers, smartphones, set-top boxes, e-book readers, sensors, private branch exchanges (PBX), local area network routers, modems and an ever-growing list of other devices. New devices mean new opportunities for applications and content.
Finally, broadband networks can take multiple forms: wired or wireless, fixed or mobile, terrestrial or satellite. Different types of networks have different capabilities, benefits and costs.
The value of being connected to the network increases as more people and businesses choose to adopt broadband and use applications and devices that the network supports. Several factors contribute to their decisions. These include whether they can afford a connection, whether they are comfortable with digital technology and whether they believe broadband is useful.
Networks, devices and applications drive each other in a virtuous cycle. If networks are fast, reliable and widely available, companies produce more powerful, more capable devices to connect to those networks. These devices, in turn, encourage innovators and entrepreneurs to develop exciting applications and content. These new applications draw interest among end-users, bring new users online and increase use among those who already subscribe to broadband services. This growth in the broadband ecosystem reinforces the cycle, encouraging service providers to boost the speed, functionality and reach of their networks."
[broadband.gov/ plan/ 3-current-state-of-the-ecosystem/ ]
The circle pie chart example "Forces shaping the broadband ecosystem in the US" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This diagram sample depicts marketing mix. It was designed on the base of the Wikimedia Commons file: Marketing-Mix (en).png.
[commons.wikimedia.org/ wiki/ File:Marketing-Mix_ %28en%29.png]
"The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.
In the 1990s, the concept of four C's was introduced as a more customer-driven replacement of four P's. There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed with people, processes, programs, and performance." [Marketing mix. Wikipedia]
The chart example "Marketing mix diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
[commons.wikimedia.org/ wiki/ File:Marketing-Mix_ %28en%29.png]
"The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or eight P's to address the different nature of services.
In the 1990s, the concept of four C's was introduced as a more customer-driven replacement of four P's. There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed with people, processes, programs, and performance." [Marketing mix. Wikipedia]
The chart example "Marketing mix diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Pyramid Chart Examples
Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.This circle pie chart sample was created on the base of the figure illustrating the article "Impacts of Parking Strategies" from the Chicago Metropolitan Agency for Planning website. "Todd Litman's "Cycle of Automobile Dependency" shows how auto-centric land use planning and excessive parking supply have created this situation. Parking management strategies can be used to break this cycle, by changing development patterns and improving travel options (2006)." [cmap.illinois.gov/ about/ 2040/ supporting-materials/ process-archive/ strategy-papers/ parking/ impacts-of-parking-strategies]
The circle pie chart example "Cycle of automobile dependency" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
The circle pie chart example "Cycle of automobile dependency" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
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