Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy.

Offensive Strategy — Spread Offense Diagram

Explaining offensive strategies of American Football is practically impossible without drawing a diagram. If you need to do this more than once you have to choose an appropriate tool allows you to change diagrams easily. ConceptDraw PRO extended with the Football Solution is the best choice for this case.

Defensive Strategy Diagram – 46 Defence

Drawing defensive strategy diagrams using ConceptDraw PRO software extended with the Football solution saves your time, and adds more value to your work. You can easily convert vector drawing to a popular graphic format and then post it to your blog or site. There is no problem to add your logo or text copyright, or use some text comments to make your diagrams unique and recognizable.

Types of Flowcharts

A Flowchart is a graphical representation of process, algorithm, workflow or step-by-step solution of the problem. It shows the steps as boxes of various kinds and connects them by arrows in a defined order depicting a flow. There are twelve main Flowchart types: Basic Flowchart, Business Process Modeling Diagram (BPMN), Cross Functional Flowchart, Data Flow Diagram (DFD), IDEF (Integrated DEFinition) Flowchart, Event-driven Process Chain (EPC) Diagram, Influence Diagram (ID), Swimlane Flowchart, Process Flow Diagram (PFD), Specification and Description Language (SDL) Diagram, Value Stream Mapping, Workflow Diagram. Using the Flowcharts solution from the Diagrams area of ConceptDraw Solution Park you can easy and quickly design a Flowchart of any of these types. This solution offers a lot of special predesigned vector symbols for each of these widely used notations. They will make the drawing process of Flowcharts much easier than ever. Pay also attention for the included collection of ready Flowchart examples, samples and quick-start templates. This is business process improvement tools. If you are looking for MS Visio for your Mac, then you are out of luck, because it hasn't been released yet. However, you can use Visio alternatives that can successfully replace its functions. ConceptDraw PRO is an alternative to MS Visio for Mac that provides powerful features and intuitive user interface for the same.

The Sales Process

The Sales Process is a complex approach for selling a product or service which assumes many steps including the sales planning, realization of the sales marketing and management strategies, sales process analysis, etc. Now we have a ConceptDraw PRO software extended with unique Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park which ideally suits for the planning and realization the company's sales process.

Pyramid Diagram

A five level pyramid model of different types of Information Systems based on the information processing requirement of different levels in the organization. five level pyramid example is included in the Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.

Positioning Map

ConceptDraw PRO is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw PRO diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.