Promotion and sale of goods or services, as well as the conquest of free niche on the market in a given category include numerous methods directed on the advertising the products and attraction attention of potential buyers. Among them are traditional methods of struggle for the buyer, as well as internet marketing or online marketing, that is a complex of measures aimed at attraction of clients using the online technologies. The main tool of online marketing is a website of the company. The proper preparation and promotion of website ensure to the owner the opportunity to successfully compete with manufacturers of similar products, ensuring the high sales. Today each manufacturer, regardless of the size and direction of activities, creates a website, online store, blog, pages in social networks that give the visitors full information about the company, its products and services. Given the fact that a potential buyer spends a lot of time at the Internet, such strategy is justified and the practice shows a high efficiency of online marketing.
ConceptDraw MINDMAP helps to illustrate a value of outline marketing on a Mind Map, to represent the online marketing objectives for a company and to specify the targets outlined for each of these objectives.
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