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"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,
Used Solutions

Target Diagram

Target Diagram
Target Diagram is a convenient and visual way of presentation information which is popular and widely used in marketing, business and economics. ConceptDraw PRO diagramming and vector drawing software extended with Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park is ideal for fast and easy drawing a Target Diagram.

target diagram, circular diagram, circle diagram Target and Circular Diagrams

target diagram, circular diagram, circle diagram
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.

How to Build Cloud Computing Diagram Principal Cloud Manufacturing

How to Build Cloud Computing Diagram
The term “cloud” is very popular and widely used now, it is a server, data processing centre, or a network which lets to store the data and software, provides access to them, allows to run applications without installation and gives the possibility to process data hosted remotely via the Internet connection.
For documenting the Cloud Computing Architecture with a goal to facilitate the communication between stakeholders are successfully used the Cloud Computing Architecture diagrams. It is convenient and easy to draw various Cloud Computing Architecture diagrams in ConceptDraw PRO software with help of tools of the Cloud Computing Diagrams Solution from the Computer and Networks Area of ConceptDraw Solution Park.

circle-spoke diagram, marketing diagrams Circle-Spoke Diagrams

circle-spoke diagram, marketing diagrams
Circle-spoke diagrams solution extends ConceptDraw PRO software with samples, template and library of vector stencils for drawing the circle spoke diagrams.

bubble chart, bubble chart creator Bubble Diagrams

bubble chart, bubble chart creator
Bubble diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the bubble diagrams.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.