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Self-retracting tape measure

A tape measure or measuring tape is a flexible ruler. It consists of a ribbon of cloth, plastic, fiber glass, or metal strip with linear-measurement markings. It is a common measuring tool. Its design allows for a measure of great length to be easily carried in pocket or toolkit and permits one to measure around curves or corners. Today it is ubiquitous, even appearing in miniature form as a keychain fob, or novelty item. Surveyors use tape measures in lengths of over 100 m (300+ ft). ... Measuring tapes designed for carpentry or construction often use a stiff, curved metallic ribbon that can remain stiff and straight when extended, but retracts into a coil for convenient storage. This type of tape measure will have a floating tang or hook on the end to aid measuring. The tang is connected to the tape with loose rivets through oval holes, and can move a distance equal to its thickness, to provide both inside and outside measurements that are accurate. A tape measure of 25 or even 100 feet can wind into a relatively small container. The self-marking tape measure allows the user an accurate one hand measure. [Tape measure. Wikipedia]
Self-retracting tape measure
Self-retracting tape measure, tape-measure, tape measure,