House of Quality - customer’s competitive assessment

This house of quality sample illustrates competative assessment of voice of the customer (VOC). It was designed on the base of the figure 3-6 in Lecture "How QFD helps in product quality improvement?" from the website of National Programme on Technology Enhanced Learning (NPTEL), India. [nptel.ac.in/courses/110101010/downloads/mod3/Module%20III-Lec1.pdf] Distributed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) [creativecommons.org/licenses/by-sa/4.0/] "The customer’s competitive assessment (Figure 3-6) is a pair of table (or graph) that depicts how competitive products compare with current organization product status on specific VOC. The customer competitive assessment is the block of columns corresponding to each customer requirement in the house of quality on the right side of the relationship matrix, The numbers 1 through 5 are listed in the competitive evaluation column to indicate a rating of 1 for worst and 5 for best. The customer competitive assessment is a good way to determine if the customer voice has been met (as compared to best competitor) and identify areas to improvement for future design." [nptel.ac.in/courses/110101010/modules/module3/lec1/1.8.html] The HOQ example "House of Quality - customer’s competitive assessment" was designed using ConceptDraw PRO software extended with House of Quality solution from Quality area of ConceptDraw PRO Solution Park.