ACCA DAGMAR model

This funnel diagram sample shows 4 steps (ACCA) of DAGMAR marketing model: Awareness, Comprehension, Conviction and Action. "Defining Advertising Goals for Measured Advertising Results abbr. DAGMAR was an advertising model proposed by Russel H. Colley in 1961. ... According to DAGMAR, each purchase prospect goes through 4 steps: 1. Awareness 2. Comprehension 3. Conviction 4. Action. These steps are also known as ACCA advertising formula. ACCA/DAGMAR is a descendant of AIDA advertising formula and considered to be more popular and comprehensive than AIDA. Developed for the measurement of advertising effectiveness it maps the states of mind that a consumer passes through. Important parts of the DAGMAR model are definitions of target audience, (people whom the advertising message is addressed to) and objectives (goals of advertising message)." [DAGMAR marketing. Wikipedia] The funnel diagram example "ACCA DAGMAR model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.