AIDA purchase funnel

This funnel diagram sample shows 4 steps of AIDA marketing model: Attention, Interest, Desire and Action. It was created on the base of Wikimedia Commons file: The Purchase Funnel.jpg [commons.wikimedia.org/wiki/File:The_Purchase_Funnel.jpg] This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. [creativecommons.org/licenses/by-sa/4.0/deed.en] "AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. In essence, the AIDA model proposes that advertising messages need to accomplish a number of tasks in order to move the consumer through a series of sequential steps from brand awareness through to action (purchase and consumption)." [AIDA (marketing). Wikipedia] The funnel diagram example "AIDA purchase funnel" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.