Basic AIDA model

This funnel diagram sample shows 4 steps of basic AIDA model: Awareness, Interest, Desire and Action. "AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. ... In order to redress some of the model's deficiencies, a number of contemporary hierarchical have modified or expanded the basic AIDA model. Some of these include post purchase stages, while other variants feature adaptations designed to accommodate the role of new, digital and interactive media, including social media and brand communities. However, all follow the basic sequence which includes Cognition- Affect- Behaviour." [AIDA (marketing). Wikipedia] The funnel diagram example "Basic AIDA model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.