Customer experience map

This customer experience map example was designd on the base of Wikimedia Commons file SD053- Figure 5.14 (8462249080).jpg. [commons.wikimedia.org/wiki/File:SD053-_Figure_5.14_(8462249080).jpg] This file is licensed under the Creative Commons Attribution 2.0 Generic license. [creativecommons.org/licenses/by/2.0/deed.en] "In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual's experience during all points of contact matches the individual's expectations." [Customer experience. Wikipedia] The CJM sample "Customer experience map" was designed using ConceptDraw DIAGRAM software extended with Customer Journey Mapping solution from Marketing area of ConceptDraw Solution Park.