Customer types matrix

This customer types matrix diagram distribute customers into four categories depending of two criteria: 1) desired degree of proximity between customers and suppliers, and 2) types of relations that expect customers. One time customers have short-term relations with suppliers and characterized by distance in relations with them. Loyal customers have long-term relations with suppliers and characterized by distance in relations with them. Customers who exploit relationships have short-term relations with suppliers and characterized by proximity in relations with them. Relationship seekers have long-term relations with suppliers and characterized by proximity in relations with them. This customer types matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.