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This funnel diagram sample shows 4 steps (ACCA) of DAGMAR marketing model: Awareness, Comprehension, Conviction and Action.
"Defining Advertising Goals for Measured Advertising Results abbr. DAGMAR was an advertising model proposed by Russel H. Colley in 1961. ...
According to DAGMAR, each purchase prospect goes through 4 steps:
1. Awareness
2. Comprehension
3. Conviction
4. Action.
These steps are also known as ACCA advertising formula. ACCA/ DAGMAR is a descendant of AIDA advertising formula and considered to be more popular and comprehensive than AIDA. Developed for the measurement of advertising effectiveness it maps the states of mind that a consumer passes through.
Important parts of the DAGMAR model are definitions of target audience, (people whom the advertising message is addressed to) and objectives (goals of advertising message)." [DAGMAR marketing. Wikipedia]
The funnel diagram example "ACCA DAGMAR model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.
Funnel diagram
Funnel diagram, number two, number three, number one, number four, horizontal funnel, arrow right dotted,
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Funnel Diagram

Funnel Diagram *
Funnel diagram can be also known as a funnel chart being similar to a stacked percent bar chart. This drawing is a type of chart that can be often used in order to represent the stages in some sales process. It can be also used for showing the amount of potential revenue for each of the described stages.

In order to make a funnel diagram, the Funnel Diagrams solution can be used while working in the ConceptDraw DIAGRAM diagramming and drawing software. Having the pre-made design elements as well as the examples of funnel diagrams, the Funnel Diagrams solution allows any ConceptDraw DIAGRAM user to make their own unique as well as professionally-looking drawings.

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Funnel Diagrams solution including wide range of funnel diagram samples, sales funnel examples, and vector design elements, makes the ConceptDraw DIAGRAM ideal for funnel management and creation the Funnel Diagrams of different types and designs, AIDA Model, AIDAS, ACCA Dagmar, Rossiter-Percy Model, Sales funnel, Marketing funnel, Search funnel, Brand funnel, Purchase funnel, Lead funnel, Conversion funnel, Business funnel, etc. You are free to choose to place your funnel object horizontally or vertically, you can use the objects with desired quantity of sales funnel stages, as well as to modify their size, color filling, and other parameters to make exceptionally looking Funnel diagrams fully responding to your desires.