SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.

SWOT and TOWS Matrix Diagrams

SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

SWOT analysis matrix diagram - Instructional sample

"SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. ...
The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit." [SWOT analysis. Wikipedia]
This SWOT analysis matrix diagram example was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT matrix

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Porter's Value Chain

ConceptDraw DIAGRAM diagramming and vector drawing software offers you the Matrices Solution from the Marketing Area with extensive drawing tools for creating the Porter's Value Chain diagrams.

Porter's value chain matrix diagram

"A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. ...
The concept of value chains as decision support tools, was added onto the competitive strategies paradigm developed by Porter as early as 1979. In Porter's value chains, Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement, Human Resource management, Technological Development and Infrastructure." [Value chain. Wikipedia]
This Porter's value chain matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

Porter's value chain matrix

Used Solutions

Marketing >

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Prioritization Matrix

You can design the Prioritization Matrix by hand on the paper, but we offer you the most easier way - to use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Seven Management and Planning Tools Solution from the Management Area.

Design elements - Business

The vector stencils library "Business" contains 24 business icons.
Use it to design your business and finance illustrations and infographics with ConceptDraw PRO diagramming and vector drawing software.
"A business, also known as an enterprise, or a firm, is an entity involved in the provision of goods and/ or services to consumers. Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers in exchange for other goods, services, or money. Businesses may also be social non-profit enterprises or state-owned public enterprises targeted for specific social and economic objectives. A business owned by multiple individuals may be formed as an incorporated company or jointly organised as a partnership. Countries have different laws that may ascribe different rights to the various business entities." [Business. Wikipedia]
The icon set example "Design elements - Business" is included in the Business and Finance solution from Illustration area of ConceptDraw Solution Park.

Icon set

Used Solutions

Illustrations >

Business and Finance

SWOT - Vector stencils library

The vector stencils library "SWOT" contains 19 SWOT and TOWS analysis matrix diagram templates. Use it to create your SWOT and TOWS matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT Matrix

TOWS Matrix

SWOT Matrix, green

TOWS Matrix, green

SWOT Matrix, red

TOWS Matrix, red

SWOT Matrix, soft

TOWS Matrix, soft

SWOT

SWOT Matrix

SWOT Analysis Matrix

SWOT Analysis Matrix - black and white

Pentagons SWOT matrix

SWOT analysis template

SWOT analysis positioning matrix

SWOT matrix

SWOT analysis

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

Integration Definition

Creation of various types of Integration DEFinition (IDEF) diagrams - IDEF0, IDEF1X, IDEF2, IDEF3 and many other is a sufficiently complex process that requires powerful automated tools. ConceptDraw DIAGRAM diagramming and vector drawing software offers you such tool - IDEF Business Process Diagrams solution from the Business Processes area of ConceptDraw Solution Park.

Business Diagrams

The Business Diagrams Solution extends ConceptDraw DIAGRAM with an extensive collection of professionally designed illustrative samples and a wide variety of vector stencils libraries, which are the real help for all business-related people, business analysts, business managers, business advisers, marketing experts, PR managers, knowledge workers, scientists, and other stakeholders allowing them to design the bright, neat, expressive and attractive Bubble Diagrams, Circle-Spoke Diagrams, Circular Arrows Diagrams, and Venn Diagrams with different quantity of sets in just minutes; and then successfully use them in documents, reports, statistical summaries, and presentations of any style.

Matrices

This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

Business - Vector stencils library

The vector stencils library "Business" contains 24 business icons.
Use it to design your business and finance illustrations and infographics with ConceptDraw PRO diagramming and vector drawing software.
The vector stencils library "Business" is included in the Business and Finance solution from the Illustration area of ConceptDraw Solution Park.

Company