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SWOT and TOWS Matrix Diagrams

SWOT and TOWS Matrix Diagrams

An abbreviation for Strengths, Weaknesses, Opportunities along with Threats is SWOT analysis that may be known as a structured planning method for evaluating mentioned four elements of an organization, business venture or a project. Any SWOT analysis can be carried out for either a product, a place, a company, a person or an industry. Involving defining the goals of some business engagement or some project as well as identifying both the external and the internal factors that are either successful or not in order to achieve that objective.

Going into details, the description of the SWOT analysis constituents are as follows: “strengths” are simply characteristics of the project or the business that make it an advantage over others, “weaknesses” are also the characteristics but those that place the project or the business at a disadvantage, “opportunities” are the elements in the environment that the business project or the business, in general, can exploit to its advantage and the “threats” are the elements in the environment that can cause trouble for the business project or the business itself.

Identification of the listed SWOTs is very important as it may lead to informing the later steps in planning for achieving the objective. Those who use SWOT analysis must ask and answer many SWOT-related questions that may generate the meaningful information for each of the categories of SWOT in order to make the analysis useful, finding their competitive advantage.

The SWOT and TOWS Matrix Diagrams solution can be used while working in the ConceptDraw MINDMAP as well as the ConceptDraw DIAGRAM diagramming and drawing applications allowing their users to have the easy-to-use SWOT Analysis tools for creating the professionally-looking matrices.

The SWOT and TOWS Matrix Diagrams solution may be useful for many business specialists, such as state and other managers, economists, politicians, analysts, business consultants and other economic experts.


There is 1 library containing 16 vector shapes in the SWOT and TOWS Matrix Diagrams solution.

Design Elements — SWOT and TOWS Matrix

Design Elements — SWOT and TOWS Matrix

SWOT and TOWS Matrix Diagrams Examples

There are a few samples that you see on this page which were created in the ConceptDraw DIAGRAM and ConceptDraw MINDMAP applications by using the SWOT Analysis solution. Some of the solution's capabilities as well as the professional results which you can achieve are all demonstrated here on this page.

All source documents are vector graphic documents which are always available for modifying, reviewing and/or converting to many different formats, such as MS PowerPoint, PDF file, MS Visio, and many other graphic ones from the ConceptDraw Solution Park or ConceptDraw STORE. The SWOT Analysis solution is available to all ConceptDraw DIAGRAM users to get installed and used while working in the ConceptDraw DIAGRAM diagramming and drawing software.

Example1: TOWS Mind Map for Social Media Marketing

This mind map was created in ConceptDraw MINDMAP, by filling in a template provided by the SWOT and TOWS Matrix Diagrams Solution.

Two-page template contains ready-to-input mindmaps, with predefined branches for Strenghts, Weaknesses, Opportunities and Threats (both SWOT and TOWS combinations).

TOWS Mind Map for Social Media Marketing

Example 2: SWOT Matrix Educational

This sample has been produced by adding data to the SWOT Matrix template in ConceptDraw DIAGRAM, which is available for reviewing, modifying or converting to a variety of formats (PDF file, Power point Presentation, image or MS Visio XML) from the ConceptDraw STORE, for all users who have installed SWOT and TOWS Matrix Diagrams Solution.

This sample of a completed SWOT Matrix with example entities provides an example to help you start your analysis of Strengths, Weaknesses, Opportunities and Threats facing a project or business

SWOT Matrix Educational

Example 3: SWOT Analysis Government Contract

This diagram was created in ConceptDraw DIAGRAM using the SWOT Analysis Library from the SWOT and TOWS Matrix Diagrams Solution. An experienced user spent 20 minutes creating this sample.

This sample shows a SWOT analysis diagram for a government contract. This SWOT diagram visually represents in all of the pros and cons of this contract, making it easy to come to a decision to participate or not. Use the color accents to make your diagram attractive and easy to remember.

SWOT Analysis Government Contract

Example 4: SWOT Matrix

This diagram was created in ConceptDraw DIAGRAM using the SWOT Analysis Library from the SWOT and TOWS Matrix Diagrams Solution. An experienced user spent 20 minutes creating this sample.

This sample shows a SWOT Matrix diagram. Use the predesigned objects from the SWOT and TOWS Matrix Diagrams Solution to make a similar bright, attractive, professional-looking SWOT diagram in just a few minutes.

SWOT Matrix

Example 5: SWOT Analysis SMR

This two-page sample shows the SWOT and TOWS Mind Maps made for social media marketing. The first page represents the SWOT Mind Map. The SWOT analysis is a method of strategic planning supposing the identification of factors of the internal and external environment of an organization and dividing them into four categories: strengths, weaknesses, opportunities, and threats. All these factors significantly affect the company's success. The SWOT analysis is one of the most common and easy-to-use kinds of business analysis methods that is suitable for the business of any type and size. With its help, it is possible to consider all risks and make effective development strategy allowing the project to become competitive at any stage of its development, even at the beginning after the project's launch.

The second page of the document is a TOWS Mind Map. The TOWS analysis is one more method of strategic analysis allowing studying the organization's environment and conducting the company's situation analysis. The TOWS analysis is directed more outside the company and allows planning your own changes through the analysis of changes in the external environment. It facilitates the comparison of external opportunities and threats to the internal weaknesses and forces of the analyzed object. The TOWS analysis is an extension of SWOT analysis and involves the construction of four groups of strategies using paired combinations. The filling of the TOWS matrix requires the prior filling of the SWOT matrix.

SWOT Analysis SMR

Template 1: SWOT Analisys Positioning Matrix

This diagram was created in ConceptDraw DIAGRAM using the SWOT Analysis Library from the SWOT and TOWS Matrix Diagrams Solution. An experienced user spent 20 minutes creating this sample.

This SWOT analysis matrix template helps you in positioning of SWOT factors as bubbles on bubble chart by size/scale (X axis) and relevance/importance (Y axis). The diameter of bubbles shows strategic impact of SWOT factors.

SWOT Analisys Positioning Matrix

Inside

SWOT Analysis solution for macOS

SWOT and TOWS Matrix Diagrams Solution for Microsoft Windows

What I Need to Get Started

Both ConceptDraw DIAGRAM diagramming and drawing software and the SWOT and TOWS Matrix Diagrams solution can help creating the business planning diagrams you need. The SWOT and TOWS Matrix Diagrams solution can be found in the Management area of ConceptDraw STORE application that can be downloaded from this site. Make sure that both ConceptDraw DIAGRAM and ConceptDraw STORE applications are installed on your computer before you get started.

How to install

After ConceptDraw STORE and ConceptDraw DIAGRAM are downloaded and installed, you can install the SWOT and TOWS Matrix Diagrams solution from the ConceptDraw STORE.

SWOT Analysis Solution - Install

Start using

To make sure that you are doing it all right, use the pre-designed symbols from the stencil libraries from the solution to make your drawings look smart and professional. Also, the pre-made examples from this solution can be used as drafts so your own drawings can be based on them. Using the samples, you can always change their structures, colors and data.

SWOT Analysis Solution - Start using

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