Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy.

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Online Marketing Objectives

Promotion and sale of goods or services, as well as the conquest of free niche on the market in a given category include numerous methods directed on the advertising the products and attraction attention of potential buyers. Among them are traditional methods of struggle for the buyer, as well as internet marketing or online marketing, that is a complex of measures aimed at attraction of clients using the online technologies. The main tool of online marketing is a website of the company. The proper preparation and promotion of website ensure to the owner the opportunity to successfully compete with manufacturers of similar products, ensuring the high sales. Today each manufacturer, regardless of the size and direction of activities, creates a website, online store, blog, pages in social networks that give the visitors full information about the company, its products and services. Given the fact that a potential buyer spends a lot of time at the Internet, such strategy is justified and the practice shows a high efficiency of online marketing. ConceptDraw MINDMAP helps to illustrate a value of outline marketing on a Mind Map, to represent the online marketing objectives for a company and to specify the targets outlined for each of these objectives.

Circular Arrow

ConceptDraw DIAGRAM diagramming and vector drawing software extended with Circular Arrows Diagrams solution from the "Diagrams" Area is a powerful software that will help you design professional looking Circular Arrow Diagrams.