Block diagram - Branding strategies

"Branding strategies.
Company name.
Often, especially in the industrial sector, it is just the company's name which is promoted...
Individual branding.
Each brand has a separate name ..., which may compete against other brands from the same company...
Attitude branding and iconic brands.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. ...
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. ...
"No-brand" branding.
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Derived brands.
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
Brand extension and brand dilution.
The existing strong brand name can be used as a vehicle for new or modified products ...
Social media brands.
social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users. ...
Multi-brands.
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand ...
Private labels.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity this "own brand" may be able to compete against even the strongest brand leaders ...
Individual and organizational brands.
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. ... Faith branding treats religious figures and organizations as brands. ... Nation branding works with the perception and reputation of countries as brands. ...
Crowd sourcing branding.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business create a brand. ...
Nation branding (place branding and public diplomacy).
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries ...
Destination Branding.
Destination Branding is the work of cities, states, and other localities to promote to themselves." [Brand. Wikipedia]
The block diagram example "Branding strategies" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

Block diagram

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What is a Diagram >

Block Diagrams

Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy.

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.

Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

Wheel diagram

Used Solutions

Marketing >

Target and Circular Diagrams

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Business Planning

Mind Map is a great way to represent, organize, and visualize information. Mind Maps are well perceived, can indefinitely grow and be supplemented with new elements. There are many different applications of Mind Maps, they are used as a means of easy presenting and remembering new material in the learning process, they assist in conducting trainings and presentations, they are convenient to make notes of lectures and books, are effective for solving creative problems and for personal development, are indispensable for brainstorming. Mind Maps are also successfully used in planning and designing business projects, while discussing various business problems, defining goals and setting priorities. Many businessmen successfully use Mind Maps for personal development, as well as for business planning and development their companies. With all its simplicity, this tool impresses by its efficiency, it allows to penetrate into the essence of the problem and to see at once the whole range of your tasks, gives you the opportunity to develop and improve ideas, outlining them as clear and concise image. It is convenient to use a specialized software for designing Mind Maps. ConceptDraw MINDMAP software is the best in questions of mind mapping and business planning using Mind Maps.

Marketing Area

The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.

Marketing Diagrams

Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.