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"Product life cycle is a business analysis that attempts to identify a set of common stages in the life of commercial products. In other words the 'Product Life cycle' PLC is used to map the lifespan of the product such as the stages through which a product goes during its lifespan. ...
The stages of a product's life cycle can be classified as follows:
1. INTRODUCTION ...
2. GROWTH ...
3. MATURITY ...
4. DECLINE ...
" [Product lifecycle. Wikipedia]
Product lifecycle (PLC) graph visualize a new product progress through a sequence of stages from introduction to Growth, Maturity, and Decline. This sequence is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. The product revenue and profits can also be plotted as a function of the PLC stages.
This Product lifecycle (PLC) chart example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Product life cycle
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