Content Marketing Infographics

This ring chart sample was created on the base of the figure illustrating the webpage "Content marketing definition & overview: what is content marketing?" from the FUSION MARKETING EXPERIENCE website.
"Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using content across the customer life cycle and the business functions in a consistent, integrated and continuous way. Content marketing is not about advertising campaigns. It’s not the same as using content in a systematic way for search engine marketing, PR or other forms of marketing either.
Good content attracts, informs, persuades, serves and engages buyer personas, prospects, customers and other target audiences across the entire lifecycle and relationship with your organization and brand. It responds to the questions and needs of (prospective) customers during and after their buyer journey in correlation with direct and indirect business goals. Outside of the strict buyer journey context, it engages people and audiences and causes change and action, on the short-term, mid-term and long-term but with a clear focus on the latter. In that sense, it’s essential to move away from a campaign-only mentality to a consistent approach."
[fusionmex.i-scoop.eu/ content-marketing-definition-overview-content-marketing/ ]
The ring chart example "Content marketing cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This diamond pie chart sample was redesigned from the Wikimedia Commons file: Content-marketing-cycle.jpg. "The content marketing cycle is a 6-step approach for content marketing. The six steps are: listen, decide on themes, content creation, promotion, measure results, recycle or repurpose."
[commons.wikimedia.org/ wiki/ File:Content-marketing-cycle.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Content marketing creates interest in a product through educational or informative material." [Content marketing. Wikipedia]
The diamond pie chart example "Content marketing cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

The infogram example "B2B Content Marketing in 2012" was created on the base of webpage "2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]" from the website of Content Marketing Institute.
"... content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:
(1) 9 out of 10 organizations market with content marketing.
(2) On average, B2B marketers employ eight different content marketing tactics to achieve their goals.
(3) Marketers, on average, spend over a quarter of their marketing budget on content marketing ..." [contentmarketinginstitute.com/ 2011/ 12/ 2012-b2b-content-marketing-research/ ]
The infographic example "B2B Content Marketing in 2012" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.

The infogram example "Marketing program" was created on the base of webpages:
(1) Marketing 101. Website of the U.S. Small Business Administration. [sba.gov/ content/ marketing-101-basics]
(2) List of countries by number of Internet users. Wikipedia.
(3) Online advertising. Wikipedia.
"A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation. In order to build strong customer relationships and maximize your sales, you need to put every possible marketing tool to work for you. Marketing is a broad field, encompassing elements as diverse as advertising, brand and logo design, sales calls, Web sites, brochures, packaging, shows, conferences and other events, and so on." [dummies.com/ how-to/ content/ designing-your-marketing-program.html]
The infographic example "Marketing program" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.

This circle-spoke diagram sample illustrates the proximity marketing.
"Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.
The location of a device may be determined by:
(1) A cellular phone being in a particular cell.
(2) A Bluetooth or WiFi device being within range of a transmitter.
(3) An Internet enabled device with GPS enabling it to request localized content from Internet servers.
(4) A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers.
Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area.
Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress.
Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising." [Proximity marketing. Wikipedia]
The hub-and-spoke diagram example "Proximity based marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.