Content marketing cycle - Ring chart

This ring chart sample was created on the base of the figure illustrating the webpage "Content marketing definition & overview: what is content marketing?" from the FUSION MARKETING EXPERIENCE website.
"Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using content across the customer life cycle and the business functions in a consistent, integrated and continuous way. Content marketing is not about advertising campaigns. It’s not the same as using content in a systematic way for search engine marketing, PR or other forms of marketing either.
Good content attracts, informs, persuades, serves and engages buyer personas, prospects, customers and other target audiences across the entire lifecycle and relationship with your organization and brand. It responds to the questions and needs of (prospective) customers during and after their buyer journey in correlation with direct and indirect business goals. Outside of the strict buyer journey context, it engages people and audiences and causes change and action, on the short-term, mid-term and long-term but with a clear focus on the latter. In that sense, it’s essential to move away from a campaign-only mentality to a consistent approach."
[fusionmex.i-scoop.eu/ content-marketing-definition-overview-content-marketing/ ]
The ring chart example "Content marketing cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This diamond pie chart sample was redesigned from the Wikimedia Commons file: Content-marketing-cycle.jpg. "The content marketing cycle is a 6-step approach for content marketing. The six steps are: listen, decide on themes, content creation, promotion, measure results, recycle or repurpose."
[commons.wikimedia.org/ wiki/ File:Content-marketing-cycle.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Content marketing creates interest in a product through educational or informative material." [Content marketing. Wikipedia]
The diamond pie chart example "Content marketing cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This wheel diagram sample was created on the base of figure illustrating the webpage "Chapter 3: Current State of the Ecosystem" of the website of the National Broadband Plan of US Federal Communications Comission (FCC). "The broadband ecosystem includes applications and content: e-mail, search, news, maps, sales and marketing applications used by businesses, user-generated video and hundreds of thousands of more specialized uses. Ultimately, the value of broadband is realized when it delivers useful applications and content to end-users.
Applications run on devices that attach to the network and allow users to communicate: computers, smartphones, set-top boxes, e-book readers, sensors, private branch exchanges (PBX), local area network routers, modems and an ever-growing list of other devices. New devices mean new opportunities for applications and content.
Finally, broadband networks can take multiple forms: wired or wireless, fixed or mobile, terrestrial or satellite. Different types of networks have different capabilities, benefits and costs.
The value of being connected to the network increases as more people and businesses choose to adopt broadband and use applications and devices that the network supports. Several factors contribute to their decisions. These include whether they can afford a connection, whether they are comfortable with digital technology and whether they believe broadband is useful.
Networks, devices and applications drive each other in a virtuous cycle. If networks are fast, reliable and widely available, companies produce more powerful, more capable devices to connect to those networks. These devices, in turn, encourage innovators and entrepreneurs to develop exciting applications and content. These new applications draw interest among end-users, bring new users online and increase use among those who already subscribe to broadband services. This growth in the broadband ecosystem reinforces the cycle, encouraging service providers to boost the speed, functionality and reach of their networks."
[broadband.gov/ plan/ 3-current-state-of-the-ecosystem/ ]
The circle pie chart example "Forces shaping the broadband ecosystem in the US" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

The infogram example "Marketing program" was created on the base of webpages:
(1) Marketing 101. Website of the U.S. Small Business Administration. [sba.gov/ content/ marketing-101-basics]
(2) List of countries by number of Internet users. Wikipedia.
(3) Online advertising. Wikipedia.
"A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation. In order to build strong customer relationships and maximize your sales, you need to put every possible marketing tool to work for you. Marketing is a broad field, encompassing elements as diverse as advertising, brand and logo design, sales calls, Web sites, brochures, packaging, shows, conferences and other events, and so on." [dummies.com/ how-to/ content/ designing-your-marketing-program.html]
The infographic example "Marketing program" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.

The marketing infogram example "Device creep and creepy devices - Marketing infographics" was created on the base of report "The Multi-Screen Marketer" from the website of the Econsultancy blog.
"The Multi-Screen Marketer addresses rapidly shifting consumer media consumption behavior. As devices get smaller and more powerful, our culture is shifting toward instant communication, immediate information gratification and multi-tasking. Consumers are viewing multiple streams of content simultaneously, across a plethora of devices, and brands are learning to chase them across the gaps.
Brand planning and narratives that span tablets, smartphones, laptops, and televisions can create tremendous potential for engagement and sales; failure to adequately anticipate the ways people are interacting with the technology around them can lead to marketing and messaging that is ignored, or worse, out of touch. ...
Device Creep and Creepy Devices.
Adding devices to our lives means some migration from one device to another, but an equally important trend is simply toward more of everything. More media at more times, with digital content displacing some activities and filling the previously unused spaces in consumers’
lives...phones in bank lines, iPads at bedtime, etc." [econsultancy.com/ reports/ the-multi-screen-marketer]
The marketing infographic example "Device creep and creepy devices" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.