"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Visualize Stakeholder Analysis
Use the ConceptDraw PRO diagramming and vector drawing software enhanced with powerful tools of Stakeholder Onion Diagrams Solution from the Management Area of ConceptDraw Solution Park to easy and effectively visualize stakeholder analysis.
The vector stencils library "AWS Enterprise Applications" contains 2 Amazon Web Services enterprise applications icons: Amazon WorksDocs, Amazon WorkSpaces.
The vector stencils library "AWS Administration and Security" contains 6 Amazon Web Services administration and security icons: AWS Directory Service, AWS Config, AWS CloudTrail, AWS Trusted Advisor, Amazon CloudWatch.
Use it to draw Amazon Web Services architecture diagrams.
The AWS icons example "Design elements - AWS Enterprise Applications, AWS Administration and Security" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
The vector stencils library "AWS Administration and Security" contains 6 Amazon Web Services administration and security icons: AWS Directory Service, AWS Config, AWS CloudTrail, AWS Trusted Advisor, Amazon CloudWatch.
Use it to draw Amazon Web Services architecture diagrams.
The AWS icons example "Design elements - AWS Enterprise Applications, AWS Administration and Security" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS architecture diagram icons
The vector stencils library "AWS Administration and Security" contains 6 Amazon Web Services icons: AWS Directory Service, AWS Config, AWS CloudTrail, AWS Trusted Advisor, Amazon CloudWatch, Alarm.
Use it to draw AWS architecture diagrams of your cloud infrastructure services.
Amazon core cloud infrastructure services include: identify management, access control, usage and resource auditing, key storage and management, monitoring and logs, service catalog. [aws.amazon.com]
The symbols example "AWS Administration and Security - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
Use it to draw AWS architecture diagrams of your cloud infrastructure services.
Amazon core cloud infrastructure services include: identify management, access control, usage and resource auditing, key storage and management, monitoring and logs, service catalog. [aws.amazon.com]
The symbols example "AWS Administration and Security - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS Directory Service
AWS Config
AWS CloudTrail
AWS Trusted Advisor
CloudWatch
Alarm
The vector stencils library "HR symbols" contains 45 HR pictograms.
Use this icon set with HR symbols to draw your HR flowcharts, workflow diagrams, process charts and infographics with the ConceptDraw PRO diagramming and vector drawing software.
The HR pictograms library "HR symbols" is included in the HR Flowcharts solution from the Management area of ConceptDraw Solution Park.
Use this icon set with HR symbols to draw your HR flowcharts, workflow diagrams, process charts and infographics with the ConceptDraw PRO diagramming and vector drawing software.
The HR pictograms library "HR symbols" is included in the HR Flowcharts solution from the Management area of ConceptDraw Solution Park.
Absence management
Absenteeism
Achievement
Attract
Authority and accountability
Business goals
Business success
Capital formation
Career
Career ladder
Communication
Compensation management
Conflict management
Conformance
Dress code
Education
Global HR
Headhunting
Hierarchical organization
Human capital
Human resource management
Incentive compensation management
Increase productivity
Job performance
Job satisfaction
Labor Unions
Leadership
Motivation and incentives
Organizational culture
Partnership
Performance management
Problem solving
Retention
Skill
Smart ideas
Staff turnover
Succession management
Talent acquisition
Time efficiency
Time management
Timekeeping
Winner
Workforce planning
Workplace culture
Workplace health and safety
The vector stencils library "AWS Administration and Security" contains 6 Amazon Web Services icons: AWS Directory Service, AWS Config, AWS CloudTrail, AWS Trusted Advisor, Amazon CloudWatch, Alarm.
Use it to draw AWS architecture diagrams of your cloud infrastructure services.
Amazon core cloud infrastructure services include: identify management, access control, usage and resource auditing, key storage and management, monitoring and logs, service catalog. [aws.amazon.com]
The symbols example "AWS Administration and Security - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
Use it to draw AWS architecture diagrams of your cloud infrastructure services.
Amazon core cloud infrastructure services include: identify management, access control, usage and resource auditing, key storage and management, monitoring and logs, service catalog. [aws.amazon.com]
The symbols example "AWS Administration and Security - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS Directory Service
AWS Config
AWS CloudTrail
AWS Trusted Advisor
CloudWatch
Alarm
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