Marketing
This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
SWOT Analysis
Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.What is SWOT Analysis?
What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.Target and Circular Diagrams
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.
What is SWOT Analysis in Marketing
What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.The cycle diagram sample was created on the base of the figure illustrating the webpage "2. POLICY & STRATEGY" of "Scottish Police College Primary Inspection 2006: A Report by Her Majesty's Inspectorate of Constabulary" from the Scottish Government website.
"Strategic Planning.
2.1 The planning process for the College currently follows a structured approach, starting in April and extending through the financial year. The planning cycle is illustrated in figure 2. ...
2.2 The College recognises the need to consult with its customers and stakeholders in the process of setting objectives and directing the training programme. The planning cycle to date refers to force visits, environmental scanning, the course planning process which involves consultation with all forces and other common police services, as well as to a survey of external providers.
2.3 The information from consultation feeds into an EFQM framework from which the College has identified four key policies, namely:
(1) developing and delivering quality training;
(2) developing our people through lifelong learning;
(3) continuous improvement of our service; and
(4) embracing the changing environment.
2.4 The objectives set at divisional level are designed to contribute to delivering these policies. HMIC found that whilst the selected objectives were presented in line with the structure, not all could be considered to meet SMART (Specific, Measurable, Achievable, Relevant and Timed) criteria. This failure indicates that while the process appears suitably structured to deliver a robust result, some of those involved could perhaps have a better understanding of the process." [scotland.gov.uk/ Publications/ 2007/ 02/ 15134652/ 8]
The cycle diagram example "Strategic planning" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"Strategic Planning.
2.1 The planning process for the College currently follows a structured approach, starting in April and extending through the financial year. The planning cycle is illustrated in figure 2. ...
2.2 The College recognises the need to consult with its customers and stakeholders in the process of setting objectives and directing the training programme. The planning cycle to date refers to force visits, environmental scanning, the course planning process which involves consultation with all forces and other common police services, as well as to a survey of external providers.
2.3 The information from consultation feeds into an EFQM framework from which the College has identified four key policies, namely:
(1) developing and delivering quality training;
(2) developing our people through lifelong learning;
(3) continuous improvement of our service; and
(4) embracing the changing environment.
2.4 The objectives set at divisional level are designed to contribute to delivering these policies. HMIC found that whilst the selected objectives were presented in line with the structure, not all could be considered to meet SMART (Specific, Measurable, Achievable, Relevant and Timed) criteria. This failure indicates that while the process appears suitably structured to deliver a robust result, some of those involved could perhaps have a better understanding of the process." [scotland.gov.uk/ Publications/ 2007/ 02/ 15134652/ 8]
The cycle diagram example "Strategic planning" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
SWOT analysis Software & Template for Macintosh and Windows
Experienced businessmen and professional marketing specialists know that the success in business largely depends on the chosen company's development strategy. To develop a correct development and promotion strategy for each individual business enterprise is needed a SWOT analysis. It is used to prepare marketing strategies for growing your business in the right direction, helps to develop the strategic alternative in the field of staff management and logistics, assists to know the strengths and weaknesses of the company, and also to identify the factors that affect the industry as a whole and this company in particular. Professional SWOT analysis is often holding by consulting companies. SWOT analysis is that tool which lets you make your business more successful. Realize it easily using professional SWOT analysis software developed for Macintosh and Windows OS - ConceptDraw DIAGRAM. Enhanced with SWOT and TOWS Matrix Diagrams solution, ConceptDraw DIAGRAM offers a lot of predesigned vector stencils for SWOT analysis, quick-start templates, useful SWOT samples and TOWS examples.ConceptDraw DIAGRAM : Able to Leap Tall Buildings in a Single Bound
ConceptDraw DIAGRAM is the world’s premier cross-platform business-diagramming tool. Many, who are looking for an alternative to Visio, are pleasantly surprised with how well they can integrate ConceptDraw DIAGRAM into their existing processes. With tens of thousands of template objects, and an easy method for importing vital custom objects from existing Visio documents, ConceptDraw DIAGRAM is a powerful tool for making extremely detailed diagrams, quickly and easily.SWOT Analysis Solution - Strategy Tools
The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw DIAGRAM software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making.Cause and Effect Diagram
ConceptDraw DIAGRAM software extended with Fishbone Diagrams solution from the Management area of ConceptDraw Solution Park is perfect for Cause and Effect Diagram creating. It gives the ability to draw fishbone diagram that identifies many possible causes for an effect or a problem. Causes and Effects are usually grouped into major categories to identify these sources of variation. Causes and Effects in the diagram show relationships among various factor. Fishbone diagram shows factors of Equipment, Process, People, Materials, Environment and Management, all affecting the overall problem.This step diagram example shows cloud testing steps. It was redesigned from the Wikimedia Commons file: Cloud Testing steps.png. [commons.wikimedia.org/ wiki/ File:Cloud_ Testing_ steps.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Cloud testing is a form of software testing in which web applications use cloud computing environments (a "cloud") to simulate real-world user traffic. ...
Cloud Testing uses cloud infrastructure for software testing. Organizations pursuing testing in general and load, performance testing and production service monitoring in particular are challenged by several problems like limited test budget, meeting deadlines, high costs per test, large number of test cases, and little or no reuse of tests and geographical distribution of users add to the challenges. Moreover ensuring high quality service delivery and avoiding outages requires testing in one's datacenter, outside the data-center, or both. Cloud Testing is the solution to all these problems. Effective unlimited storage, quick availability of the infrastructure with scalability, flexibility and availability of distributed testing environment reduce the execution time of testing of large applications and lead to cost-effective solutions." [Cloud testing. Wikipedia]
The step chart example "Cloud testing steps" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Cloud testing is a form of software testing in which web applications use cloud computing environments (a "cloud") to simulate real-world user traffic. ...
Cloud Testing uses cloud infrastructure for software testing. Organizations pursuing testing in general and load, performance testing and production service monitoring in particular are challenged by several problems like limited test budget, meeting deadlines, high costs per test, large number of test cases, and little or no reuse of tests and geographical distribution of users add to the challenges. Moreover ensuring high quality service delivery and avoiding outages requires testing in one's datacenter, outside the data-center, or both. Cloud Testing is the solution to all these problems. Effective unlimited storage, quick availability of the infrastructure with scalability, flexibility and availability of distributed testing environment reduce the execution time of testing of large applications and lead to cost-effective solutions." [Cloud testing. Wikipedia]
The step chart example "Cloud testing steps" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
SWOT Analysis Software
SWOT analysis is a powerful tool that helps the business professionals to identify the positives and negatives within an organization and in an external environment. TOWS is a variation of SWOT analysis, more focused on external factors and action planning. The correct and full awareness of the situation is important for strategic planning, as well as for decision making and coordination the company's resources and information capabilities of the competitive environment. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT Analysis software and provides a lot of advantages. First of all note the set of ready-made templates that help to identify the Strengths, Weaknesses, Opportunities, and Threats the most quickly and effectively, and the choice of outputs to present the analysis results as SWOT or TOWS matrix. The well-designed SWOT matrix samples and examples included to SWOT and TOWS Matrix Diagrams solution illustrate the results you can achieve using it and also can be used as a good start for your own matrices.Fishbone Diagram Template
A causal model is an abstract concept, that describes the causal mechanisms of a system, by noting certain variables and their influence on each other, in an effort to discover the cause of a certain problem or flaw. This model is presented in diagram form by using a fishbone diagram. ConceptDraw DIAGRAM diagramming and vector drawing software enhanced with Fishbone Diagrams solution helps you create business productivity diagrams from Fishbone diagram templates and examples, that provide to start using of the graphic method for the analysis of problem causes. Each predesigned Fishbone Diagram template is ready to use and useful for instantly drawing your own Fishbone Diagram.Ishikawa Diagram
In almost every sphere of life and work the people time to time are faced with the fact that on their way there are certain obstacles and problems. But it is not always possible to identify the true cause of particular problem. To understand the basic causes of problems and eliminate them, it is convenient to use the chart of Kaoru Ishikawa - the technique specially designed for this. ConceptDraw DIAGRAM diagramming and vector drawing software extended with Fishbone Diagrams solution from the Management area can help you with construction the Fishbone Diagram also known as Ishikawa Diagram. Ishikawa Diagram shows factors of Equipment, Process, People, Materials, Environment and Management, all affecting the overall problem in one drawing for the further analysis. It is a well effective way to analyze the business problems you must identify and solve.TOWS Analysis
TOWS Analysis is a variant of the classic business tool - SWOT analysis, but it is directed more outside. It allows you to analyze the internal environment (weaknesses and strengths) and to plan your own changes through the analysis of changes in the external environment (threats and opportunities). ConceptDraw DIAGRAM extended with unique SWOT and TOWS Matrix Diagrams Solution from the Management Area is a powerful software for effective TOWS analysis.This arrow loop diagram sample was created on the base of the figure illustrating the webpage "Safe Roads for a Safer Future A Joint Safety Strategic Plan" from the website of US Department of Transportation - Federal Highway Administration (FHWA) Office of Safety.
"STRATEGIC PLANNING CYCLE.
After the safety units issue the SSP, they will identify and prioritize strategies to support the established goals. Many strategies will originate in existing roadmaps or in other program planning activities. The safety units will also use this information when developing their Unit Performance Plans and individual performance plans. Teams within each safety unit will carry out projects and activities to support identified strategies and achieve the SSP goals.
The SSP process also includes continuous performance monitoring and evaluation through which the safety units will review past accomplishments against the established goals, consider how well strategies are implemented, assess progress toward goals, identify risks, consider changes in the environment, and discuss future strategic direction. As a part of the evaluation process, the three safety units will recognize achievements and discuss the need for adjustments. Figure ... shows the strategic planning cycle.
The safety units will update the SSP every 3 to 5 years using input from a variety of sources, including evaluations, safety trends, and legislative changes." [safety.fhwa.dot.gov/ ssp/ ]
The arrow loop diagram example "Strategic planning cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"STRATEGIC PLANNING CYCLE.
After the safety units issue the SSP, they will identify and prioritize strategies to support the established goals. Many strategies will originate in existing roadmaps or in other program planning activities. The safety units will also use this information when developing their Unit Performance Plans and individual performance plans. Teams within each safety unit will carry out projects and activities to support identified strategies and achieve the SSP goals.
The SSP process also includes continuous performance monitoring and evaluation through which the safety units will review past accomplishments against the established goals, consider how well strategies are implemented, assess progress toward goals, identify risks, consider changes in the environment, and discuss future strategic direction. As a part of the evaluation process, the three safety units will recognize achievements and discuss the need for adjustments. Figure ... shows the strategic planning cycle.
The safety units will update the SSP every 3 to 5 years using input from a variety of sources, including evaluations, safety trends, and legislative changes." [safety.fhwa.dot.gov/ ssp/ ]
The arrow loop diagram example "Strategic planning cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Project Management Area
Project Management area provides Toolbox solutions to support solving issues related to planning, tracking, milestones, events, resource usage, and other typical project management functions.
This hexagon diagram sample was redesigned from the Wikipedia file: Vicious circle in macroeconomics.svg. "An example of the use of a vicious circle in macroeconomics." [en.wikipedia.org/ wiki/ File:Vicious_ circle_ in_ macroeconomics.svg]
"A virtuous circle and a vicious circle (also referred to as virtuous cycle and vicious cycle) are economic terms. They refer to a complex chain of events that reinforces itself through a feedback loop. A virtuous circle has favorable results, while a vicious circle has detrimental results.
Both circles are complexes of events with no tendency towards equilibrium (at least in the short run). Both systems of events have feedback loops in which each iteration of the cycle reinforces the previous one (positive feedback). These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle. The prefix "hyper-" is sometimes used to describe these cycles if they are extreme. The best-known example of a vicious circle is hyperinflation. ...
Example in macroeconomics.
Vicious circle.
Hyperinflation is a spiral of inflation which causes even higher inflation. The initial exogenous event might be a sudden large increase in international interest rates or a massive increase in government debt due to excessive spendings. Whatever the cause, the government could pay down some of its debt by printing more money (called monetizing the debt). This increase in the money supply could increase the level of inflation. In an inflationary environment, people tend to spend their money quickly because they expect its value to decrease further in the future. They convert their financial assets into physical assets while their money still has some purchasing power. Often they will purchase on credit. Eventually, the currency loses all of its value. Because of this, the level of savings in the country is very low and the government could have problems refinancing its debt. Its solution could be to print still more money starting another iteration of the vicious cycle." [Virtuous circle and vicious circle. Wikipedia]
The crystal diagram example "Vicious circle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"A virtuous circle and a vicious circle (also referred to as virtuous cycle and vicious cycle) are economic terms. They refer to a complex chain of events that reinforces itself through a feedback loop. A virtuous circle has favorable results, while a vicious circle has detrimental results.
Both circles are complexes of events with no tendency towards equilibrium (at least in the short run). Both systems of events have feedback loops in which each iteration of the cycle reinforces the previous one (positive feedback). These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle. The prefix "hyper-" is sometimes used to describe these cycles if they are extreme. The best-known example of a vicious circle is hyperinflation. ...
Example in macroeconomics.
Vicious circle.
Hyperinflation is a spiral of inflation which causes even higher inflation. The initial exogenous event might be a sudden large increase in international interest rates or a massive increase in government debt due to excessive spendings. Whatever the cause, the government could pay down some of its debt by printing more money (called monetizing the debt). This increase in the money supply could increase the level of inflation. In an inflationary environment, people tend to spend their money quickly because they expect its value to decrease further in the future. They convert their financial assets into physical assets while their money still has some purchasing power. Often they will purchase on credit. Eventually, the currency loses all of its value. Because of this, the level of savings in the country is very low and the government could have problems refinancing its debt. Its solution could be to print still more money starting another iteration of the vicious cycle." [Virtuous circle and vicious circle. Wikipedia]
The crystal diagram example "Vicious circle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Stakeholder Onion Diagrams
The Stakeholder Onion Diagram is often used as a way to view the relationships of stakeholders to a project goal. A basic Onion Diagram contains a rich information. It shows significance of stakeholders that will have has influence to the success achieve
- Marketing Environment Diagram Chart
- Marketing Environment Flow Charts
- Schematic Diagram Of Marketing Environment
- Example Mind Map Of Marketing Environment
- Target and Circular Diagrams | Marketing Environment Micro And ...
- Flow Chart Of Marketing Environment
- Target Diagram
- Marketing | What is SWOT Analysis? | Swot Analysis Strengths ...
- Diagrammatically Show Marketing Environment Types And ...
- Marketing | Target and Circular Diagrams | Venn Diagrams | Draw A ...
- Marketing | Project Management Area | Stakeholder Onion ...
- Marketing mix - Wheel diagram | Marketing mix diagram | Target ...
- Diagram Of Micro And Macro Environment
- Marketing | Bar Diagrams for Problem Solving. Create business ...
- Marketing | Swot Analysis Strengths, Weaknesses, Opportunities ...
- Circle-spoke diagram - Target market | Target and Circular ...
- Circle-spoke diagram - Target market | Target diagrams - Vector ...
- Block diagram - Porter's five forces model | Marketing Diagrams ...
- Marketing Diagrams | Marketing Analysis Diagram | Marketing ...