Website metrics - Visual dashboard

"Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website.
On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response." [Web analytics. Wikipedia]
The example "Website metrics - Visual dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Composition Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.

"Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website.
On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response." [Web analytics. Wikipedia]
The example "Website metrics - Visual dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Composition Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.

This example visual dashboard example shows website traffic metrics. Divided bar chart and pie chart are used to visualize compositional data. Scatter plot is used to visually analyse correlation between two data sets.
"Web traffic is the amount of data sent and received by visitors to a web site. ...
This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth not all web traffic is welcome. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization." [Web traffic. Wikipedia]
The example "Website traffic dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Corellation Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.

This financila dashboard example was drawn on the base of the Enterprise dashboard from the Mecklenburg County Government website.
[charmeck.org/ mecklenburg/ county/ CountyManagersOffice/ OMB/ dashboards/ Pages/ Enterprise.aspx]
"In management information systems, a dashboard is "an easy to read, often single page, real-time user interface, showing a graphical presentation of the current status (snapshot) and historical trends of an organization’s key performance indicators to enable instantaneous and informed decisions to be made at a glance."
For example, a manufacturing dashboard may show key performance indicators related to productivity such as number of parts manufactured, or number of failed quality inspections per hour. Similarly, a human resources dashboard may show KPIs related to staff recruitment, retention and composition, for example number of open positions, or average days or cost per recruitment.
Types of dashboards.
Dashboard of Sustainability screen shot illustrating example dashboard layout.
Digital dashboards may be laid out to track the flows inherent in the business processes that they monitor. Graphically, users may see the high-level processes and then drill down into low level data. This level of detail is often buried deep within the corporate enterprise and otherwise unavailable to the senior executives.
Three main types of digital dashboard dominate the market today: stand alone software applications, web-browser based applications, and desktop applications also known as desktop widgets. The last are driven by a widget engine.
Specialized dashboards may track all corporate functions. Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management and many more departmental dashboards.
Digital dashboard projects involve business units as the driver and the information technology department as the enabler. The success of digital dashboard projects often depends on the metrics that were chosen for monitoring. Key performance indicators, balanced scorecards, and sales performance figures are some of the content appropriate on business dashboards." [Dashboard (management information systems). Wikipedia]
The example "Enterprise dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Composition Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.

The vector stencils library "Sales KPIs and Metrics" contains 15 chart templates and graphic indicators of sales key performance indicators (KPIs) and metrics.
Use it for drawing sales dashboards in the ConceptDraw PRO diagramming and vector drawing software extended with the Sales Dashboard solution from the Marketing area of ConceptDraw Solution Park.

This TQM diagram example was redesigned from the illustration of the Highway Performance Monitoring System (HPMS) Field Manual from the website of the Federal Highway Administration (FHWA).
[fhwa.dot.gov/ policyinformation/ hpms/ fieldmanual/ chapter7.cfm]
"Highway Performance Monitoring System (HPMS).
The HPMS is a national level highway information system that includes data on the extent, condition, performance, use and operating characteristics of the nation's highways. The HPMS contains administrative and extent of system information on all public roads, while information on other characteristics is represented in HPMS as a mix of universe and sample data for arterial and collector functional systems. Limited information on travel and paved miles is included in summary form for the lowest functional systems.
HPMS was developed in 1978 as a continuing database, replacing the special biennial condition studies that had been conducted since 1965. The HPMS has been modified several times since its inception. Changes have been made to reflect changes in the highway systems, legislation, and national priorities, to reflect new technology, and to consolidate or streamline reporting requirements." [fhwa.dot.gov/ policyinformation/ hpms.cfm]
The TQM flowchart example "Software workflow diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Total Quality Management (TQM) Diagrams solution from the Quality area of ConceptDraw Solution Park.

The vector stencils library "Sales KPIs and Metrics" contains 15 chart templates and graphic indicators of sales key performance indicators (KPIs) and metrics for drawing sales dashboards: line charts "Cost per order" and "Clicks from Sales Follow-Up Emails", column charts "Social Media Usage" and "Usage Rate of Marketing Collateral", horizontal bar charts "Rate of Follow Up Contact", "Cost per customer" and "Lead Response Time", pie charts "Product mix", "Product Performance" and "Rate of Contact", gauge (speedometer) indicators "Sales Growth" and "Actual vs Plan", bullet indicator "Sales Target", diamond alarm indicators "Average Purchase Value", "Quote to Close Ratio", "Opportunity-to-Win Ratio" and "Sales Ratio".
The dashboard charts and indicators example "Design elements - Sales KPIs and metrics" for the ConceptDraw PRO diagramming and vector drawing software is included in the Sales Dashboard solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-sales-dashboard