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Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions
A Positioning Map is a great tool to set yourself apart from your competition and to determine where competitors are lagging behind when looking at what is important to your ideal customer. A Positioning Map can represent products and services together. This permits one to compare and contrast these two items in relation to one another.
The main strength of this tool is to help in making a decision on a competitive position that enables you to distinguish your products from the offerings of your competition.
The use a Positioning Map will help you build a strategy that gets you closer to your target.
The template "Positioning map" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Positioning map template
Positioning map template, positioning map,
Used Solutions

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Infield Positioning for Baseball Situations

Infield Positioning for Baseball Situations - Baseball is very interesting and popular sport game. As each sport game it includes large quantity of game situations, positions and rules. If you are baseball coach or fan, you need convenient and useful software to design the baseball-related diagrams. In this case ConceptDraw DIAGRAM diagramming and vector drawing software is a real godsend for you!

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

Risk Positioning Diagram

Risk Positioning Diagram - This sample was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Seven Management and Planning Tools Solution from the Business Productivity area of ConceptDraw Solution Park. This sample shows the Risk positioning diagram. There are visually displayed problems and solutions near them. You can view and analyze the causations and solutions.
The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Quality function deployment matrix
Quality function deployment matrix, quality function deployment, QFD,
Flow process chart
Flow process chart, flow process chart,
Four-quadrant matrix
Four-quadrant matrix, four-quadrant matrix,
Competitive strategies matrix
Competitive strategies matrix, competitive strategies matrix,
Ansoff matrix
Ansoff matrix, Ansoff matrix,
BCG matrix
BCG matrix, BCG matrix, Boston growth-share matrix,
Chore chart
Chore chart, chore chart, chore chart, reward chart, behavior chart, chore calendar, chore list, task list,
Porter's value chain diagram
Porter's value chain diagram, value chain, Porter's value chain, value chain analysis,
Positioning map
Positioning map, positioning map,
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions
The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Quality function deployment matrix
Quality function deployment matrix, quality function deployment, QFD,
Flow process chart
Flow process chart, flow process chart,
Four-quadrant matrix
Four-quadrant matrix, four-quadrant matrix,
Competitive strategies matrix
Competitive strategies matrix, competitive strategies matrix,
Ansoff matrix
Ansoff matrix, Ansoff matrix,
BCG matrix
BCG matrix, BCG matrix, Boston growth-share matrix,
Chore chart
Chore chart, chore chart, chore chart, reward chart, behavior chart, chore calendar, chore list, task list,
Porter's value chain diagram
Porter's value chain diagram, value chain, Porter's value chain, value chain analysis,
Positioning map
Positioning map, positioning map,
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions

Map Directions

ConceptDraw DIAGRAM software extended with Directional Maps Solution from the Maps Area of ConceptDraw Solution Park offers you the set of useful tools for easy drawing map directions, directional maps, road maps, navigation schemes, transit maps of any complexity, etc.

SWOT Analysis

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

Strategy Map

The enterprise strategy is an interrelated perspective plan of actions designed to achieve long-term goals according to company's own potential as well as external factors. Development of strategy is one of the main functions of management. The strategy determines the enterprise's direction of development, it covers all major functions and departments: supply, production, finance, marketing, personnel, scientific researches and development, and helps managers to make informed decisions when choosing a method of actions. The choice by managers of a particular strategy means that of all the possible paths of development and ways of actions, it is decided to choose one direction in which the enterprise will evolve. Without a strategy the administration has no thought-out plan of actions, no guide in the world of business, and no unified program to achieve desired results. Since in the process of strategic decision making always appear new alternatives and is executed the search of the most preferred solutions, the initially designated goals of strategic development can be subsequently adjusted. This Mind Map template of a strategy map helps to display a variety of performance measures, which can have an impact on your organization.

Export from ConceptDraw MINDMAP into MS Word Document

ConceptDraw Word Exchange solution gives you the ability to export mind maps to MS Word. It also allows stylizing the resulting document by using a custom MS Word template.
How to Export ConceptDraw MINDMAP Document to MS Word
How to Export ConceptDraw MINDMAP Document to MS Word

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.
The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Quality function deployment matrix
Quality function deployment matrix, quality function deployment, QFD,
Flow process chart
Flow process chart, flow process chart,
Four-quadrant matrix
Four-quadrant matrix, four-quadrant matrix,
Competitive strategies matrix
Competitive strategies matrix, competitive strategies matrix,
Ansoff matrix
Ansoff matrix, Ansoff matrix,
BCG matrix
BCG matrix, BCG matrix, Boston growth-share matrix,
Chore chart
Chore chart, chore chart, chore chart, reward chart, behavior chart, chore calendar, chore list, task list,
Porter's value chain diagram
Porter's value chain diagram, value chain, Porter's value chain, value chain analysis,
Positioning map
Positioning map, positioning map,
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Business Mapping Software

Business process maps help you evaluate and manage quality in a work process chain, placing an emphasis on corporate performance and optimization. Business Mapping Software a versatile collection of libraries and templates, that allow you to create business process and SIPOC diagrams, using the Six Sigma methodology.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.