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In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
A Positioning Map is a great tool to set yourself apart from your competition and to determine where competitors are lagging behind when looking at what is important to your ideal customer. A Positioning Map can represent products and services together. This permits one to compare and contrast these two items in relation to one another.
The main strength of this tool is to help in making a decision on a competitive position that enables you to distinguish your products from the offerings of your competition.
The use a Positioning Map will help you build a strategy that gets you closer to your target.
The template "Positioning map" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Positioning map template
Positioning map template, positioning map,
Used Solutions

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park
This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Cross-Functional Process Map Template

When you need a drawing software to create a professional looking cross-functional charts, ConceptDraw with its Arrows10 Technology - is more than enough versatility to draw any type of diagram with any degree of complexity. Use templates with process maps, diagrams, charts to get the drawing in minutes.

SWOT analysis Software & Template for Macintosh and Windows

Experienced businessmen and professional marketing specialists know that the success in business largely depends on the chosen company's development strategy. To develop a correct development and promotion strategy for each individual business enterprise is needed a SWOT analysis. It is used to prepare marketing strategies for growing your business in the right direction, helps to develop the strategic alternative in the field of staff management and logistics, assists to know the strengths and weaknesses of the company, and also to identify the factors that affect the industry as a whole and this company in particular. Professional SWOT analysis is often holding by consulting companies. SWOT analysis is that tool which lets you make your business more successful. Realize it easily using professional SWOT analysis software developed for Macintosh and Windows OS - ConceptDraw DIAGRAM. Enhanced with SWOT and TOWS Matrix Diagrams solution, ConceptDraw DIAGRAM offers a lot of predesigned vector stencils for SWOT analysis, quick-start templates, useful SWOT samples and TOWS examples.

Exam Preparation Mind Map

Mind Map is a way to effectively visualize the complex knowledge, to simplify and accelerate the learning and teaching processes. In this way Mind Maps are always in demand in a lot of spheres, among them business, education, engineering, software development, and many others. Mind Maps are perfect for illustration the documents, reports, textbooks, websites, education materials, lectures, etc. The ConceptDraw MINDMAP professional software from ConceptDraw Office suite provides a lot of powerful tools for brainstorming and designing colorful and attractive Mind Maps, drawings and charts, which ideally suit for structuring information and its representation in a visual and comprehensive form. To prepare effectively for examination, you need organize yourself and also clearly understand the correct sequence of actions. This Mind Map created in ConceptDraw MINDMAP application illustrates the main items during the exam preparation process. The use of predesigned cliparts lets to make your Mind Maps illustrative, colorful and attractive.

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

Histogram Chart

What is a Histogram Chart? It is a chart which visually displays a distribution of the data. ConceptDraw DIAGRAM extended with Histograms solution from the Graphs and Charts area of ConceptDraw Solution Park is the best software for fast and simple drawing professional looking Histogram Chart.

SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.

SWOT Sample in Computers

SWOT analysis is an effective method of making the plan for evaluation the Strengths, Weaknesses, Opportunities, and Threats that are involved in a project. It is actively applied in business sphere and helps define the objective of the project. It lets detect and represent the external and internal causes for the accomplishing the project goals and business purposes, and also plays important role in formation successful and perspective business. ConceptDraw DIAGRAM is a perfect diagramming software which nicely suits for SWOT analysis and representation its results in the form of SWOT diagrams of different complexity and design, thanks to the included SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park. This solution contains a lot of specially designed SWOT templates, SWOT matrix samples (SWOT analysis sample, SWOT sample in computers, SWOT matrix for business sphere, SWOT matrix educational, and many others), and also ready SWOT matrix objects that allow users create their own SWOT diagrams in minutes.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.

SWOT matrix template

SWOT matrix templates is part of SWOT Analysis solution from ConceptDraw Solution Park.

Pyramid Diagram

A five level pyramid model of different types of Information Systems based on the information processing requirement of different levels in the organization. five level pyramid example is included in the Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.

Deployment Chart Software

ConceptDraw DIAGRAM extended with Matrices solution from the Marketing area of ConceptDraw Solution Park is the best Deployment Chart Software. The Matrices solution offers you the useful tools for creating Deployment Charts in just minutes. The Deployment Charts designed with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio XML), printing and send via e-mail in one moment.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.