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In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
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Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.

Pyramid Diagram and Pyramid Chart

Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw DIAGRAM software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw DIAGRAM to illustrate your documents, presentations, infographics, articles, reports, websites, etc.