In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis."Causes in the diagram are often categorized, such as to ...
The 7 Ps (used in marketing industry):
(1) Product/ Service;
(2) Price;
(3) Place;
(4) Promotion;
(5) People/ personnel;
(6) Positioning;
(7) Packaging. " [Ishikawa diagram. Wikipedia]
This 8 Ps Ishikawa diagram (service cause and effect diagram) template is included in the Fishbone Diagram solution from the Management area of ConceptDraw Solution Park.
The 7 Ps (used in marketing industry):
(1) Product/ Service;
(2) Price;
(3) Place;
(4) Promotion;
(5) People/ personnel;
(6) Positioning;
(7) Packaging. " [Ishikawa diagram. Wikipedia]
This 8 Ps Ishikawa diagram (service cause and effect diagram) template is included in the Fishbone Diagram solution from the Management area of ConceptDraw Solution Park.
Business Tools Perceptual Mapping
This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.
Positioning Map
ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.Matrices
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.
Infield Positioning for Baseball Situations
Infield Positioning for Baseball Situations - Baseball is very interesting and popular sport game. As each sport game it includes large quantity of game situations, positions and rules. If you are baseball coach or fan, you need convenient and useful software to design the baseball-related diagrams. In this case ConceptDraw DIAGRAM diagramming and vector drawing software is a real godsend for you!SWOT Sample in Computers
The ConceptDraw is a best diagram software. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.Computer Hardware - Reseller Business Plan
A more detailed mind map of a business plan for a computer hardware reseller.SWOT Analysis
The SWOT Analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrument in strategy formulation and selection. SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories: strengths, weaknesses, opportunities and threats. The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.- Positioning map | Competitor Analysis | Service 8 Ps fishbone ...
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- Positioning Map | Flowchart Marketing Process. Flowchart Examples ...
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