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This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
SWOT matrix
SWOT matrix, SWOT analysis,
Used Solutions

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

SWOT analysis, TOWS analysis SWOT and TOWS Matrix Diagrams

SWOT analysis, TOWS analysis
SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

Planogram Software and Retail Plan Software

The ConceptDraw DIAGRAM Planogram Software and Retail Plan Software offers powerful tools of Enterprise Architecture Diagrams Solution for visualization the market analysis and easy making successful Retail Plans and Planograms with useful detailed recommendations about placing products and optimization the shelf space.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

Business Productivity - Management

The widespread of Mind Maps in the field of management is justified and very convenient. The managers and leaders work with large amount of information and data, and need the useful tools for its structuring and systemizing. They prefer to use the powerful Mind Mapping software that gives them a lot of benefits. ConceptDraw MINDMAP is professional software for management, business planning, strategic planning, business productivity and development. It provides the powerful tools which help managers to be effective and improve their productivity, supports them in easy visual documenting and communication the management information. Use ConceptDraw MINDMAP to build the Management Diagrams (Matrices, Organizational Charts, Deployment Charts, Timelines, Cause & Effect (Fishbone) Diagrams) and key management Mind Maps (SWOT analysis, problem solving, decision making, business planning, scheduling, thinking ideas, company organizing, preparing and holding the meetings and presentations) quickly and easily.

Using Fishbone Diagrams for Problem Solving

Problems are obstacles and challenges that one should overcome to reach the goal. They are an inseparable part of any business, and the success of an enterprise often depends on ability to solve all problems effectively. The process of problem solving often uses rational approach, helping to find a suitable solution. Using Fishbone Diagrams for Problem Solving is a productive and illustrative tool to identify the most important factors causing the trouble. ConceptDraw DIAGRAM extended with Fishbone Diagrams solution from the Management area of ConceptDraw Solution Park is a powerful tool for problem solving with Fishbone Ishikawa diagram graphic method.

Organigrams with ConceptDraw DIAGRAM

ConceptDraw - Organigram software allows quickly create Organigrams and much more. ConceptDraw DIAGRAM is an ideal tool for Administrative staff to clearly demonstrate the company orgchart professional.

How to Use the ″Online Store PR Campaign″ Sample

Interactive tool helps you find the appropriate response to social media mentions quickly.