SWOT Analysis

"SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. ...
The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit." [SWOT analysis. Wikipedia]
This SWOT analysis matrix diagram example was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.