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This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
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Used Solutions

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.
"SWOT analysis is a classic strategic planning tool. Using a framework of internal strengths and weaknesses and external opportunities and threats, it provides a simple way to assess how a strategy can best be implemented. The tool helps planners be realistic about what they can achieve, and where they should focus. ...
The SWOT framework - a two-by-two matrix - is best completed in a group with key members of the team or organisation present. First it is important to be clear what the policy change objective is, and what team or organisation the analysis is being carried out on. Once these are clarified and agreed, begin with a brainstorm of ideas, and then hone them down and clarify them afterwards in discussion.
An assessment of internal capacity helps identify where the project or organisation is now: the existing resources that can be used immediately and current problems that won't go away. It can help identify where new resources, skills or allies will be needed. When thinking of strengths it is useful to think of real examples of success to ground and clarify the conversation. ...
An assessment of the external environment tends to focus on what is going on outside the organisation, or areas which are not yet affecting the strategy but could do - either positively or negatively." [odi.org.uk/ publications/ 5876-swot-analysis-context-mapping]
The vector stencils library "SWOT" contains 16 SWOT and TOWS matrix diagram templates for the ConceptDraw PRO diagramming and vector drawing software.
The example "Design elements - SWOT and TOWS analysis matrices" is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
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Used Solutions

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.

Quality Mind Maps - samples and templates

Use samples and templates to describe your own quality processes, brainstorm, and structure quality issues.

Mac Tools - SWOT Analysis

The SWOT analysis is a well-known method of the making a plan to identify and to evaluate the Strengths, Weaknesses, Opportunities, Threats that are involved in a project. The SWOT analysis involves obligatory specifying the objective of a project and identifying the internal and external causes allowing to accomplish the goals of a business or project. When making the analysis the decision makers should consider whether the objective is attainable. If not, the process is repeated and another objective can be selected. Among a lot of professional opportunities of ConceptDraw DIAGRAM diagramming and vector drawing software are also the Mac tools for holding the SWOT analysis and drawing the SWOT Analysis Diagrams and SWOT Matrices. The SWOT and TOWS Matrix Diagrams solution offered by the Management area at ConceptDraw Solution Park includes large variety of SWOT matrix samples and templates allowing the ConceptDraw DIAGRAM users to create own SWOT and TOWS diagrams fast and easy on both Mac and PC.

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SWOT Matrix Template

SWOT analysis is a structured planning method, which lets define the objective of the business, internal and external factors favorable or unfavorable for achieving this objective, represent Strengths, Weaknesses, Opportunities, and Threats on the SWOT Matrix. SWOT analysis can be conducted for an industry, company, product, place, or person. It lets to choose the best path for development of an organization, helps to avoid dangers, gives opportunity to establish relationship between the potential of an organization and the problems, lets to assess the values of profitability and compare them with performance of competitors, gives the possibility to expand and enhance the competitive advantages. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park contains wide variety of SWOT and TOWS matrix diagrams examples and samples, and also specially developed templates. Each SWOT template have great value in easy and quick drawing of SWOT matrices and diagrams in ConceptDraw DIAGRAM diagramming and vector drawing software for Mac OSX and Windows.

SWOT analysis, TOWS analysis SWOT and TOWS Matrix Diagrams

SWOT analysis, TOWS analysis
SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.