Management

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

SWOT Analysis Software

SWOT analysis is a powerful tool that helps the business professionals to identify the positives and negatives within an organization and in an external environment. TOWS is a variation of SWOT analysis, more focused on external factors and action planning. The correct and full awareness of the situation is important for strategic planning, as well as for decision making and coordination the company's resources and information capabilities of the competitive environment. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT Analysis software and provides a lot of advantages. First of all note the set of ready-made templates that help to identify the Strengths, Weaknesses, Opportunities, and Threats the most quickly and effectively, and the choice of outputs to present the analysis results as SWOT or TOWS matrix. The well-designed SWOT matrix samples and examples included to SWOT and TOWS Matrix Diagrams solution illustrate the results you can achieve using it and also can be used as a good start for your own matrices.

SWOT Analysis Solution - Strategy Tools

The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw DIAGRAM software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making.

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.

Looking at ConceptDraw MINDMAP as a Replacement for Mindjet Mindmanager

The comparing of ConceptDraw MINDMAP to Mindjet Mindmanager allows to identify a lot of benefits. At first, the ConceptDraw MINDMAP has a lower price, the flexible licensing, the license is per-named-user, no charge for major product upgrades and no charge for support. ConceptDraw MINDMAP is effective for launching the stalled projects to new heights, it possess the excellent possibility of importing and exporting to other mind mapping program file formats. ConceptDraw MINDMAP easily integrates with wide set of programs, among them Evernote, Skype, Twitter, Microsoft Word, Microsoft PowerPoint, Microsoft Project, Mindjet Mindmanager, ConceptDraw PROJECT, ConceptDraw DIAGRAM , with solutions from ConceptDraw Solution Park. Now you have a freedom to choose the best format for each your document, it is incredibly easy to make the Skype presentation, to take and share critical information, to send your Mind Map to Evernote, to import / export MS Word documents, MS PowerPoint presentations, the project data, open and save Mindmanager files, to map out the long-term Twitter messages and publish them to your Twitter account directly from a Mind Map.