SWOT analysis matrix

"SWOT analysis is an analytical method which is used to identify and categorise significant internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors faced either in a particular arena, such as an organisation, or a territory, such as a region, nation, or city.
It provides information that is helpful in matching the firms' resources and capabilities to the competitive environment in which it operates and is therefore an important contribution to the strategic planning process.
It should not be viewed as a static method with emphasis solely on its output, but should be used as a dynamic part of the management and business development process." [forlearn.jrc.ec.europa.eu/ guide/ 4_ methodology/ meth_ swot-analysis.htm]
This SWOT analysis matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

" SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. It is an analytical framework to help summarize in a quick and concise way the risk and opportunities for any company across the value chain. A good SWOT should look into internal and external factors affecting the issue at hand.
- Factors pertaining to the internal environment of the company. These are usually classified as Strengths (S) or Weaknesses (W);
- Factors that are external to the company. These are classified as Opportunities (O) or Threats (T).
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Finally, a SWOT (or TOWS)matrix can help pick the best strategy to implement and takes the SWOT analysis to the next step." [wikiswot.com/ swot.htm]
This SWOT analysis matrix diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with SWOT Analysis solution from Management area of ConceptDraw Solution Park.