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This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
SWOT matrix
SWOT matrix, SWOT analysis,
Used Solutions

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.

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