Small business consultancy SWOT analysis matrix

"The name says it: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making.
The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth.
SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. The strengths of this method are its simplicity and application to a variety of levels of operation." [ctb.ku.edu/ en/ table-of-contents/ assessment/ assessing-community-needs-and-resources/ swot-analysis/ main]
The diagram example "Small business consultancy SWOT analysis matrix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT analysis is an analytical method which is used to identify and categorise significant internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors faced either in a particular arena, such as an organisation, or a territory, such as a region, nation, or city.
It provides information that is helpful in matching the firms' resources and capabilities to the competitive environment in which it operates and is therefore an important contribution to the strategic planning process.
It should not be viewed as a static method with emphasis solely on its output, but should be used as a dynamic part of the management and business development process." [forlearn.jrc.ec.europa.eu/ guide/ 4_ methodology/ meth_ swot-analysis.htm]
This SWOT analysis matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"A SWOT analysis is a subjective method used to evaluate the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS involved in trying to attain an objective. It involves specifying the objective and identifying the internal and external factors that are favourable and unfavourable to achieving the objective. It can be used as a business tool or on a personal level where it can help you take advantage of your talents, abilities and opportunities. It can help to clarify and summarise the key issues and opportunities facing you and thereby to set objectives and develop new strategies. It should help you to to maximise strengths and minimise weaknesses in order to take advantage of opportunities and reduce threats." [kent.ac.uk/ careers/ sk/ decisionmaking.htm]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT Analysis.
A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results." [investopedia.com/ terms/ s/ swot.asp]
The SWOT matrix example "Government contract" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.