SWOT analysis matrix diagram - Instructional sample

"SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. ...
The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit." [SWOT analysis. Wikipedia]
This SWOT analysis matrix diagram example was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"The TOWS matrix ... serves as a conceptual framework for future research about the combination of external factors and those internal to the enterprise, and the strategies based on these variables.
Equally important, the matrix 'forces' practicing managers to analyze the situation of their company and to develop
strategies, tactics, and actions for the effective and efficient attainment of its organizational objectives and its mission." [usfca.edu/ fac_ staff/ weihrichh/ docs/ tows.pdf]
This TOWS analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.