TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.

TOWS analysis matrix - Template

"The TOWS matrix ... serves as a conceptual framework for future research about the combination of external factors and those internal to the enterprise, and the strategies based on these variables.
Equally important, the matrix 'forces' practicing managers to analyze the situation of their company and to develop
strategies, tactics, and actions for the effective and efficient attainment of its organizational objectives and its mission." [usfca.edu/ fac_ staff/ weihrichh/ docs/ tows.pdf]
This TOWS analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

TOWS matrix template

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

TOWS Analysis

TOWS Analysis is a variant of the classic business tool - SWOT analysis, but it is directed more outside. It allows you to analyze the internal environment (weaknesses and strengths) and to plan your own changes through the analysis of changes in the external environment (threats and opportunities). ConceptDraw DIAGRAM extended with unique SWOT and TOWS Matrix Diagrams Solution from the Management Area is a powerful software for effective TOWS analysis.

TOWS Analysis Software

TOWS analysis is a method of strategic analysis which is oriented on the study of the threats (T) which are danger for the company and new opportunities (O) which are closely connected with weaknesses (W) and strengths (S) sides of its activity. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area is the best for realization TOWS analysis and for quick and easy construction TOWS Matrix.

SWOT Analysis

When starting a new business project or business venture and making the strategic decisions, you need to attach all strengths, utilize all opportunities to eliminate weaknesses and to avoid potential threats. All these actions look like hard, but it is not so when is applied a SWOT Analysis method. The main goal of this method is to help develop a strong business strategy, its major tools are SWOT Matrix and SWOT Mind Map that help you define the internal strengths and weaknesses, and also external opportunities and threats that you may face. The Mind Map is a unique visual tool, which lets you see immediately the key points and gaps, and to establish the links between seemingly unrelated information. ConceptDraw MINDMAP software is effective to save your time and efforts when carrying out a SWOT Analysis. The SWOT and TOWS Matrix Diagrams solution, that is available from ConceptDraw Solution Park, contains easy-to-use Mind Map templates to help you identify the Strengths, Weaknesses, Opportunities, and Threats, and represent the SWOT analysis results on the professionally-looking Mind Map.

SWOT and TOWS Matrix Diagrams

SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

HelpDesk

How to Create SWOT Analysis Template

SWOT-analysis is used to develop a marketing strategy. SWOT-analysis includes determining the strengths and weaknesses of the company's activity, potential external threats, and opportunities and assesses their relative strategic competitors. ConceptDraw SWOT and TOWS Matrix Diagrams solution provides a set of SWOT matrix in which should be recorded and then compared the strengths and weaknesses of the enterprise and the market opportunities and threats. This comparison allows you to determine what steps can be taken for the development of your company and what problems need to be addressed urgently.

HelpDesk

How to Create a SWOT Matrix Quickly

ConceptDraw DIAGRAM allow create SWOT Matrix in just one click for presenting analysis results preformed in mimd map structure using ConceptDraw MINDMAP.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

SWOT Analysis Tool for Small Business

SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors. SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw DIAGRAM software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw DIAGRAM to create professional and well-designed SWOT matrices in minutes.

SWOT analysis for a small independent bookstore

This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT matrix

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Matrix Organization

Different organizations have different organizational structures. Matrix organization is one of the most popular and widely used type of organizational structure. Use ConceptDraw DIAGRAM diagramming and vector drawing software extended with 25 Typical Orgcharts solution from the Management area of ConceptDraw Solution Park for fast and easy designing matrix organizational chart for your company.

How to Create a PowerPoint Presentation from a SWOT Analysis Mindmap

How to Create a PowerPoint Presentation<br> from a SWOT Analysis Mindmap *

You can use SWOT analysis PowerPoint presentation to represent strengths, weakness, opportunities, and threats involved in your SWOT matrix.

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw DIAGRAM software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity.

SWOT Matrix

SWOT matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help you design SWOT Matrix of any complexity quick and easy.

SWOT Matrix Template

SWOT analysis is a structured planning method, which lets define the objective of the business, internal and external factors favorable or unfavorable for achieving this objective, represent Strengths, Weaknesses, Opportunities, and Threats on the SWOT Matrix. SWOT analysis can be conducted for an industry, company, product, place, or person. It lets to choose the best path for development of an organization, helps to avoid dangers, gives opportunity to establish relationship between the potential of an organization and the problems, lets to assess the values of profitability and compare them with performance of competitors, gives the possibility to expand and enhance the competitive advantages. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park contains wide variety of SWOT and TOWS matrix diagrams examples and samples, and also specially developed templates. Each SWOT template have great value in easy and quick drawing of SWOT matrices and diagrams in ConceptDraw DIAGRAM diagramming and vector drawing software for Mac OSX and Windows.

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.

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