TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.

TOWS Analysis

TOWS Analysis is a variant of the classic business tool - SWOT analysis, but it is directed more outside. It allows you to analyze the internal environment (weaknesses and strengths) and to plan your own changes through the analysis of changes in the external environment (threats and opportunities). ConceptDraw DIAGRAM extended with unique SWOT and TOWS Matrix Diagrams Solution from the Management Area is a powerful software for effective TOWS analysis.

Design elements - SWOT and TOWS analysis matrices

"SWOT analysis is a classic strategic planning tool. Using a framework of internal strengths and weaknesses and external opportunities and threats, it provides a simple way to assess how a strategy can best be implemented. The tool helps planners be realistic about what they can achieve, and where they should focus. ...
The SWOT framework - a two-by-two matrix - is best completed in a group with key members of the team or organisation present. First it is important to be clear what the policy change objective is, and what team or organisation the analysis is being carried out on. Once these are clarified and agreed, begin with a brainstorm of ideas, and then hone them down and clarify them afterwards in discussion.
An assessment of internal capacity helps identify where the project or organisation is now: the existing resources that can be used immediately and current problems that won't go away. It can help identify where new resources, skills or allies will be needed. When thinking of strengths it is useful to think of real examples of success to ground and clarify the conversation. ...
An assessment of the external environment tends to focus on what is going on outside the organisation, or areas which are not yet affecting the strategy but could do - either positively or negatively." [odi.org.uk/ publications/ 5876-swot-analysis-context-mapping]
The vector stencils library "SWOT" contains 16 SWOT and TOWS matrix diagram templates for the ConceptDraw PRO diagramming and vector drawing software.
The example "Design elements - SWOT and TOWS analysis matrices" is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT and TOWS matrices

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

SWOT Analysis Solution - Strategy Tools

The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw DIAGRAM software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making.

SWOT Analysis Tool for Small Business

SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors. SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw DIAGRAM software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw DIAGRAM to create professional and well-designed SWOT matrices in minutes.

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

TOWS Analysis Software

TOWS analysis is a method of strategic analysis which is oriented on the study of the threats (T) which are danger for the company and new opportunities (O) which are closely connected with weaknesses (W) and strengths (S) sides of its activity. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area is the best for realization TOWS analysis and for quick and easy construction TOWS Matrix.

SWOT analysis for a small independent bookstore

This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT matrix

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw DIAGRAM software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity.

SWOT Analysis

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

SWOT Analysis Software

SWOT analysis is a powerful tool that helps the business professionals to identify the positives and negatives within an organization and in an external environment. TOWS is a variation of SWOT analysis, more focused on external factors and action planning. The correct and full awareness of the situation is important for strategic planning, as well as for decision making and coordination the company's resources and information capabilities of the competitive environment. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT Analysis software and provides a lot of advantages. First of all note the set of ready-made templates that help to identify the Strengths, Weaknesses, Opportunities, and Threats the most quickly and effectively, and the choice of outputs to present the analysis results as SWOT or TOWS matrix. The well-designed SWOT matrix samples and examples included to SWOT and TOWS Matrix Diagrams solution illustrate the results you can achieve using it and also can be used as a good start for your own matrices.

SWOT analysis Software & Template for Macintosh and Windows

SWOT analysis Software & <br>Template for Macintosh and Windows *

Experienced businessmen and professional marketing specialists know that the success in business largely depends on the chosen company's development strategy. To develop a correct development and promotion strategy for each individual business enterprise is needed a SWOT analysis. It is used to prepare marketing strategies for growing your business in the right direction, helps to develop the strategic alternative in the field of staff management and logistics, assists to know the strengths and weaknesses of the company, and also to identify the factors that affect the industry as a whole and this company in particular. Professional SWOT analysis is often holding by consulting companies. SWOT analysis is that tool which lets you make your business more successful. Realize it easily using professional SWOT analysis software developed for Macintosh and Windows OS - ConceptDraw DIAGRAM. Enhanced with SWOT and TOWS Matrix Diagrams solution, ConceptDraw DIAGRAM offers a lot of predesigned vector stencils for SWOT analysis, quick-start templates, useful SWOT samples and TOWS examples.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.

SWOT Matrix

SWOT matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help you design SWOT Matrix of any complexity quick and easy.

How to Create a PowerPoint Presentation from a SWOT Analysis Mindmap

How to Create a PowerPoint Presentation<br> from a SWOT Analysis Mindmap *

You can use SWOT analysis PowerPoint presentation to represent strengths, weakness, opportunities, and threats involved in your SWOT matrix.

SWOT analysis matrix diagram templates

SWOT analysis or SWOT Matrix is a structured method of the planning which is used to evaluate the S - Strengths, W - Weaknesses, O - Opportunities, and T - Threats involved in a business project or commercial venture. It was introduced at 1960s as a tool for learning the internal capabilities of large companies. A SWOT analysis includes the indication of the project's goal, specification the critical factors (internal and external) that influence on the achievement of company's business goal, that are conducive or adverse for this. SWOT analysis is effective way to successful business, to win in rivalry with competitors and become the best on your market. SWOT Analysis solution from Management area of ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT and TOWS analysis software. It contains a lot of vector design elements of SWOT and TOWS matrices, numerous examples and templates. The predesigned SWOT example or template is a fastest way of drawing professional-looking SWOT Matrix and presenting analysis results in just one click.

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