SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw DIAGRAM software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices.

TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.

SWOT analysis for a small independent bookstore

This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT matrix

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SWOT and TOWS Matrix Diagrams

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw DIAGRAM software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.

TOWS Analysis Software

TOWS analysis is a method of strategic analysis which is oriented on the study of the threats (T) which are danger for the company and new opportunities (O) which are closely connected with weaknesses (W) and strengths (S) sides of its activity. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area is the best for realization TOWS analysis and for quick and easy construction TOWS Matrix.

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.

SWOT analysis Software & Template for Macintosh and Windows

Experienced businessmen and professional marketing specialists know that the success in business largely depends on the chosen company's development strategy. To develop a correct development and promotion strategy for each individual business enterprise is needed a SWOT analysis. It is used to prepare marketing strategies for growing your business in the right direction, helps to develop the strategic alternative in the field of staff management and logistics, assists to know the strengths and weaknesses of the company, and also to identify the factors that affect the industry as a whole and this company in particular. Professional SWOT analysis is often holding by consulting companies. SWOT analysis is that tool which lets you make your business more successful. Realize it easily using professional SWOT analysis software developed for Macintosh and Windows OS - ConceptDraw DIAGRAM. Enhanced with SWOT and TOWS Matrix Diagrams solution, ConceptDraw DIAGRAM offers a lot of predesigned vector stencils for SWOT analysis, quick-start templates, useful SWOT samples and TOWS examples.

Swim Lane Diagrams

Swim Lane Diagrams are the kind of process flow diagrams and effective tool for documenting the business processes required for any business company for its productive work, for easy defining the weak points, reasons of defects, or delays during the process. Swim Lane Diagram is based on the IDEF3 standard and was developed primarily for using in projecting. Its name derives from the use of horizontal or vertical lanes. The blocks that denote the parts of the processes are arranged within definite lanes according to the belonging to responsible worker. So the process of any complexity is visually divided into the parts and represented with indication the responsibility for execution of each part. This significantly facilitates the comprehension of its work. Use the ConceptDraw DIAGRAM software and predesigned vector objects from the Swim Lanes library of Business Process Mapping Solution included to ConceptDraw Solution Park to easy develop Swim Lanes Flowcharts and Diagrams, for modeling and documenting the business processes in a simple and visual graphic form.

SWOT Sample in Computers

SWOT analysis is an effective method of making the plan for evaluation the Strengths, Weaknesses, Opportunities, and Threats that are involved in a project. It is actively applied in business sphere and helps define the objective of the project. It lets detect and represent the external and internal causes for the accomplishing the project goals and business purposes, and also plays important role in formation successful and perspective business. ConceptDraw DIAGRAM is a perfect diagramming software which nicely suits for SWOT analysis and representation its results in the form of SWOT diagrams of different complexity and design, thanks to the included SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park. This solution contains a lot of specially designed SWOT templates, SWOT matrix samples (SWOT analysis sample, SWOT sample in computers, SWOT matrix for business sphere, SWOT matrix educational, and many others), and also ready SWOT matrix objects that allow users create their own SWOT diagrams in minutes.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

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