SWOT Analysis

SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.

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Design elements - SWOT and TOWS analysis matrices

"SWOT analysis is a classic strategic planning tool. Using a framework of internal strengths and weaknesses and external opportunities and threats, it provides a simple way to assess how a strategy can best be implemented. The tool helps planners be realistic about what they can achieve, and where they should focus. ...
The SWOT framework - a two-by-two matrix - is best completed in a group with key members of the team or organisation present. First it is important to be clear what the policy change objective is, and what team or organisation the analysis is being carried out on. Once these are clarified and agreed, begin with a brainstorm of ideas, and then hone them down and clarify them afterwards in discussion.
An assessment of internal capacity helps identify where the project or organisation is now: the existing resources that can be used immediately and current problems that won't go away. It can help identify where new resources, skills or allies will be needed. When thinking of strengths it is useful to think of real examples of success to ground and clarify the conversation. ...
An assessment of the external environment tends to focus on what is going on outside the organisation, or areas which are not yet affecting the strategy but could do - either positively or negatively." [odi.org.uk/ publications/ 5876-swot-analysis-context-mapping]
The vector stencils library "SWOT" contains 16 SWOT and TOWS matrix diagram templates for the ConceptDraw PRO diagramming and vector drawing software.
The example "Design elements - SWOT and TOWS analysis matrices" is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT and TOWS matrices

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

New business opportunity SWOT analysis matrix - Template landscape B&W

"SWOT Analysis.
A way to identify and analyze a company's goals by assessing its strength, weaknesses, opportunities, and threats. An advantage to SWOT analysis is that it separates internal factors (strengths and weaknesses) from external ones (opportunities and threats). This allows the company to match what it could do in theory with what is possible in reality. Another advantage is the fact that conducting SWOT analysis is straightforward if the company conducting it is honest with itself." [financial-dictionary.thefreedictionary.com/ SWOT+Analysis]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

SWOT matrix template

Used Solutions

Management >

SWOT and TOWS Matrix Diagrams

Dashboards Area

Solutions from the area Dashboards of ConceptDraw Solution Park collects templates, samples and vector stencils libraries with of data driven charts and indicators for drawing the basic types of Visual Dashboards.

Marketing

This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

Management

This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Management Diagrams and Mind Maps (decision making, scheduling, thinking ideas, problem solving, business planning, company organizing, SWOT analysis, preparing and holding meetings