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BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw PRO diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams.
BCG Matrix helps to allocate resources, and it's used in brand marketing, product and strategic management, portfolio analysis. It assumes that an increase in relative market share will result in an increase in the cash generation, and that a growing market requires investment in assets to increase capacity and results in the cash consumption. The position of a business on the matrix provides an indication of its cash generation and consumption. The 4 categories are: Dogs; Question marks; Stars; Cash cows. The matrix is also used for resource allocation among products in a single business unit: the relative positions of the firm's business portfolio are displayed in a single diagram.
The template "Boston growth-share matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Boston growth share matrix template
Boston growth share matrix template, BCG matrix, Boston growth-share matrix,
Used Solutions
"Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category." [Brand. Brand awareness. Wikipedia]
This top brand model pyramid diagram was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Diagram Top Brand Model.jpg. [commons.wikimedia.org/ wiki/ File:Diagram_ Top_ Brand_ Model.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
The example "Top brand model pyramid diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Triangular charts
Triangular charts,

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw PRO is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw PRO offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.