Competitor Analysis

This house of quality sample illustrates competative assessment of voice of the customer (VOC).
It was designed on the base of the figure 3-6 in Lecture "How QFD helps in product quality improvement?" from the website of National Programme on Technology Enhanced
Learning (NPTEL), India. [nptel.ac.in/ courses/ 110101010/ downloads/ mod3/ Module%20 III-Lec1.pdf]
Distributed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) [creativecommons.org/ licenses/ by-sa/ 4.0/ ]
"The customer’s competitive assessment (Figure 3-6) is a pair of table (or graph) that depicts how competitive products compare with current organization product status on specific VOC. The customer competitive assessment is the block of columns corresponding to each customer requirement in the house of quality on the right side of the relationship matrix, The numbers 1 through 5 are listed in the competitive evaluation column to indicate a rating of 1 for worst and 5 for best. The customer competitive assessment is a good way to determine if the customer voice has been met (as compared to best competitor) and identify areas to improvement for future design." [nptel.ac.in/ courses/ 110101010/ modules/ module3/ lec1/ 1.8.html]
The HOQ example "House of Quality - customer’s competitive assessment" was designed using ConceptDraw PRO software extended with House of Quality solution from Quality area of ConceptDraw PRO Solution Park.

This house of quality sample illustrates prioritized technical descriptors.
It was designed on the base of the figure 3-7 in Lecture "How QFD helps in product quality improvement?" from the website of National Programme on Technology Enhanced
Learning (NPTEL), India. [nptel.ac.in/ courses/ 110101010/ downloads/ mod3/ Module%20 III-Lec1.pdf]
Distributed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) [creativecommons.org/ licenses/ by-sa/ 4.0/ ]
"The technical competitive assessment makes up a block of rows corresponding to each technical descriptor in the house of quality beneath the relationship matrix. After respective technical factors have been established, the products are evaluated for each technical factor that addresses VOC.
Similar to the customer competitive assessment, the data recorded are in a scale of 1 through 5, to indicate a rating, 1 for worst and 5 for best. The technical competitive assessment is often useful in uncovering gaps in engineering judgment.
Importance ratings represent the relative importance of customer requirement in terms of each other.
The target-value of column can be on the same scale as the customer competitive assessment (1 for worst, 5 for best can be used). This column is where the QFD team decides whether they want to keep their product unchanged, improve the product, or make the product better than the competitor.
The prioritized technical descriptors make up a block of rows corresponding to the technical descriptor in the house of quality below the technical competitive assessment as shown in Figure 3-7. These prioritized technical descriptors contain target value and absolute weights." [nptel.ac.in/ courses/ 110101010/ modules/ module3/ lec1/ 1.9.html]
The HOQ example "House of Quality - prioritized technical descriptors" was designed using ConceptDraw PRO software extended with House of Quality solution from Quality area of ConceptDraw PRO Solution Park.

"SWOT Analysis.
A way to identify and analyze a company's goals by assessing its strength, weaknesses, opportunities, and threats. An advantage to SWOT analysis is that it separates internal factors (strengths and weaknesses) from external ones (opportunities and threats). This allows the company to match what it could do in theory with what is possible in reality. Another advantage is the fact that conducting SWOT analysis is straightforward if the company conducting it is honest with itself." [financial-dictionary.thefreedictionary.com/ SWOT+Analysis]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT is a handy mnemonic to help corporate planners think about strategy. It stands for Strengths, Weaknesses, Opportunities and Threats. What are an organisation's SWOTs? How can it manage them in a way that will optimise its performance? A second four-letter acronym is sometimes brought into play here: USED. How can the Strengths be Used; the Weaknesses be Stopped, the Opportunities be Exploited; and the Threats be Defended against? ...
A SWOT analysis can be applied to different aspects of a company's business, such as its it capability or its skills. The simplicity and intuitive wholeness of the framework have helped to make it extremely popular with both corporations and governments." [economist.com/ node/ 14301503]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT is a handy mnemonic to help corporate planners think about strategy. It stands for Strengths, Weaknesses, Opportunities and Threats. What are an organisation's SWOTs? How can it manage them in a way that will optimise its performance? A second four-letter acronym is sometimes brought into play here: USED. How can the Strengths be Used; the Weaknesses be Stopped, the Opportunities be Exploited; and the Threats be Defended against? ...
A SWOT analysis can be applied to different aspects of a company's business, such as its it capability or its skills. The simplicity and intuitive wholeness of the framework have helped to make it extremely popular with both corporations and governments." [economist.com/ node/ 14301503]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.