This marketing diagram sample depicts service-goods continuum.
"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The marketing chart example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The marketing chart example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Marketing chart
Pyramid Chart Examples
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw PRO diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw PRO software.
This marketing diagram sample illustrates leaky bucket model.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Marketing chart
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
This circular diagram sample was created on the base of the figure from the Florence-Darlington Technical College website. [bus.fdtc.edu/ sbed/ core/ core7.html]
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Circular diagram
Matrices
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams.
Process Flowchart
Copying Service Process Flowchart. Flowchart Examples
"A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. ...
The concept of value chains as decision support tools, was added onto the competitive strategies paradigm developed by Porter as early as 1979. In Porter's value chains, Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement, Human Resource management, Technological Development and Infrastructure." [Value chain. Wikipedia]
This Porter's value chain matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
The concept of value chains as decision support tools, was added onto the competitive strategies paradigm developed by Porter as early as 1979. In Porter's value chains, Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement, Human Resource management, Technological Development and Infrastructure." [Value chain. Wikipedia]
This Porter's value chain matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Porter's value chain matrix
Pyramid Diagrams
Pyramid Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.
Workflow Diagrams
Workflow Diagrams solution extends ConceptDraw PRO software with samples, templates and vector stencils library for drawing the work process flowcharts.
"Ecosystems represent sources of natural capital and provide goods and services to society, also called ecosystem services. The Millennium Ecosystem Assessment identified over 24 ecosystem services that can be divided up into 4 general groups including: 1) provisioning, 2) supporting, 3) regulating and 4) cultural." [User:Sawtoothgirl/ Sustainable Real Estate Development. Wikipedia]
"Humankind benefits in a multitude of ways from ecosystems. Collectively, these benefits are known as ecosystem services. Ecosystem services are regularly involved in the provisioning of clean drinking water and the decomposition of wastes. While scientists and environmentalists have discussed ecosystem services implicitly for decades, these the ecosystem services concept itself was popularized by the Millennium Ecosystem Assessment (MA) in the early 2000s. This grouped ecosystem services into four broad categories: provisioning, such as the production of food and water; regulating, such as the control of climate and disease; supporting, such as nutrient cycles and crop pollination; and cultural, such as spiritual and recreational benefits. To help inform decision-makers, many ecosystem services are being assigned economic values." [Ecosystem services. Wikipedia]
The segmented pyramid diagram example "Ecosystem goods and services" was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file ES_ triangle.png.
[commons.wikimedia.org/ wiki/ File:ES_ triangle.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
This segmented pyramid diagram example "Ecosystem goods and services" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"Humankind benefits in a multitude of ways from ecosystems. Collectively, these benefits are known as ecosystem services. Ecosystem services are regularly involved in the provisioning of clean drinking water and the decomposition of wastes. While scientists and environmentalists have discussed ecosystem services implicitly for decades, these the ecosystem services concept itself was popularized by the Millennium Ecosystem Assessment (MA) in the early 2000s. This grouped ecosystem services into four broad categories: provisioning, such as the production of food and water; regulating, such as the control of climate and disease; supporting, such as nutrient cycles and crop pollination; and cultural, such as spiritual and recreational benefits. To help inform decision-makers, many ecosystem services are being assigned economic values." [Ecosystem services. Wikipedia]
The segmented pyramid diagram example "Ecosystem goods and services" was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file ES_ triangle.png.
[commons.wikimedia.org/ wiki/ File:ES_ triangle.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
This segmented pyramid diagram example "Ecosystem goods and services" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Pyramid diagram
Workflow Diagram Symbols
"Causes in the diagram are often categorized, such as to ...
The 7 Ps (used in marketing industry):
(1) Product/ Service;
(2) Price;
(3) Place;
(4) Promotion;
(5) People/ personnel;
(6) Positioning;
(7) Packaging. " [Ishikawa diagram. Wikipedia]
This 8 Ps Ishikawa diagram (service cause and effect diagram) template is included in the Fishbone Diagram solution from the Management area of ConceptDraw Solution Park.
The 7 Ps (used in marketing industry):
(1) Product/ Service;
(2) Price;
(3) Place;
(4) Promotion;
(5) People/ personnel;
(6) Positioning;
(7) Packaging. " [Ishikawa diagram. Wikipedia]
This 8 Ps Ishikawa diagram (service cause and effect diagram) template is included in the Fishbone Diagram solution from the Management area of ConceptDraw Solution Park.
8Ps fishbone diagram
Porter's Value Chain
Fishbone Diagram
Fishbone Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the Ishikawa diagrams for cause and effect analysis.
Fishbone Diagrams
The Fishbone Diagrams solution extends ConceptDraw PRO v10 software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material.
Block Diagrams
Block diagrams solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils for drawing the block diagrams.
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