Strategy Map

The enterprise strategy is an interrelated perspective plan of actions designed to achieve long-term goals according to company's own potential as well as external factors. Development of strategy is one of the main functions of management. The strategy determines the enterprise's direction of development, it covers all major functions and departments: supply, production, finance, marketing, personnel, scientific researches and development, and helps managers to make informed decisions when choosing a method of actions. The choice by managers of a particular strategy means that of all the possible paths of development and ways of actions, it is decided to choose one direction in which the enterprise will evolve. Without a strategy the administration has no thought-out plan of actions, no guide in the world of business, and no unified program to achieve desired results. Since in the process of strategic decision making always appear new alternatives and is executed the search of the most preferred solutions, the initially designated goals of strategic development can be subsequently adjusted. This Mind Map template of a strategy map helps to display a variety of performance measures, which can have an impact on your organization.

Balanced scorecard strategy map

This marketing diagram sample depicts balanced scorecard strategy map.
It was redesigned from the Wikimedia Commons file: Strategy map.JPG. [commons.wikimedia.org/ wiki/ File:Strategy_ map.JPG]
"A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard...
Strategy maps show:
(1) Each objective as text appearing within a shape (usually an oval or rectangle).
(2) Relatively few objectives (usually less than 20).
(3) Objectives are arrayed across two or more horizontal bands on the strategy map, with each band representing a 'perspective'.
(4) Broad causal relationships between objectives shown with arrows that either join objectives together, or placed in a way not linked with specific objectives but to provide general euphemistic indications of where causality lies." [Strategy map. Wikipedia]
The marketing diagram example "Balanced scorecard strategy map" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.

Marketing diagram

Used Solutions

Business Processes >

Business Process Diagrams

Build Strategies Exchanging Mind Maps with Evernote

To build Strategies - powerful feature of ConceptDraw MINDMAP allows to combine the power of MINDMAP with the accessibility of the world’s favorite human memory platform, Evernote.

Remote Projects in Corporate Strategy

Communication is the main challenge and the key success factor for organizational project management in company with remote projects. Communicating visually via Skype you bring all projects together to achieve corporate goals.

SWOT Analysis Solution - Strategy Tools

The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw DIAGRAM software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making.

Marketing

This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

Management

This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Management Diagrams and Mind Maps (decision making, scheduling, thinking ideas, problem solving, business planning, company organizing, SWOT analysis, preparing and holding meetings

Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.

How to show a mind map presentation via Skype

Video tutorials on ConceptDraw products. Try it today!

Business Productivity - Management

The widespread of Mind Maps in the field of management is justified and very convenient. The managers and leaders work with large amount of information and data, and need the useful tools for its structuring and systemizing. They prefer to use the powerful Mind Mapping software that gives them a lot of benefits. ConceptDraw MINDMAP is professional software for management, business planning, strategic planning, business productivity and development. It provides the powerful tools which help managers to be effective and improve their productivity, supports them in easy visual documenting and communication the management information. Use ConceptDraw MINDMAP to build the Management Diagrams (Matrices, Organizational Charts, Deployment Charts, Timelines, Cause & Effect (Fishbone) Diagrams) and key management Mind Maps (SWOT analysis, problem solving, decision making, business planning, scheduling, thinking ideas, company organizing, preparing and holding the meetings and presentations) quickly and easily.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.

MindWave for SAP Streamworks

ConceptDraw MindWave for SAP StreamWork allows you to visualize the process of collaboration, increase effectiveness of team work, prepare supporting presentations and achieve ready-to-use documents.

SWOT Analysis

When starting a new business project or business venture and making the strategic decisions, you need to attach all strengths, utilize all opportunities to eliminate weaknesses and to avoid potential threats. All these actions look like hard, but it is not so when is applied a SWOT Analysis method. The main goal of this method is to help develop a strong business strategy, its major tools are SWOT Matrix and SWOT Mind Map that help you define the internal strengths and weaknesses, and also external opportunities and threats that you may face. The Mind Map is a unique visual tool, which lets you see immediately the key points and gaps, and to establish the links between seemingly unrelated information. ConceptDraw MINDMAP software is effective to save your time and efforts when carrying out a SWOT Analysis. The SWOT and TOWS Matrix Diagrams solution, that is available from ConceptDraw Solution Park, contains easy-to-use Mind Map templates to help you identify the Strengths, Weaknesses, Opportunities, and Threats, and represent the SWOT analysis results on the professionally-looking Mind Map.

Market Chart

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park.