SWOT analysis for a small independent bookstore

This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"Causes in the diagram are often categorized, such as to the 6 M's ...
The 6 Ms (used in manufacturing industry):
(1) Machine (technology);
(2) Method (process);
(3) Material (Includes Raw Material, Consumables and Information.);
(4) Man Power (physical work)/ Mind Power (brain work): Kaizens, Suggestions;
(5) Measurement (Inspection);
(6) Milieu/ Mother Nature (Environment).
The original 6Ms used by the Toyota Production System have been expanded by some to include the following and are referred to as the 8Ms. However, this is not globally recognized. It has been suggested to return to the roots of the tools and to keep the teaching simple while recognizing the original intent; most programs do not address the 8Ms.
(7) Management/ Money Power;
(8) Maintenance." [Ishikawa diagram. Wikipedia]
This 8Ms Ishikawa diagram (manufacturing cause and effect diagram) template is included in the Fishbone Diagram solution from the Management area of ConceptDraw Solution Park.