ConceptDraw Dashboard for Facebook

Which tool has the potential to show your Facebook Page’s up-to-the-minute trends to stakeholders and employees, without them having to login?

Your brand’s Facebook Page is packed with information for your customers. There is an ever increasing number of well-crafted status updates, photos, and links – Facebook is the quintessential customer facing content-sharing platform. To understand how the content you post is actually benefiting your business you need to analyze your page with Facebook Insights (Facebook's online business page analytics tool).

ConceptDraw Office now has a dashboard for visualizing your Page’s Insights. Why would you want to use the ConceptDraw Dashboard for Facebook? ConceptDraw Dashboard for Facebook shines when you want to demonstrate trends to an audience who does not have login access to your Page. Data that is downloaded from Facebook can be quickly displayed using the ConceptDraw Dashboard. The dashboard can be used as a dynamic display of the data, or it is possible to export it as a PowerPoint slide, an Adobe pdf document, HTML, or any one of several other graphic formats that can be used in any way you can imagine.

Which Key Performance Indicators (KPI) from Facebook do you need to view either in static or dynamic fashion, to make an assessment on social media impact for your organization?

After exporting your site data from Facebook and generating a dashboard using ConceptDraw Dashboard for Facebook it is a snap to view relevant KPI. Three of the prominent indicators are Lifetime Total Likes, Daily Friends of Fans, and Daily Page Consumption. These indicators gain you insight into how your content is performing on Facebook. Lifetime Total Likes tells you exactly how many people like your page; Daily Friends of Fans tells you how many friends of those who ‘liked’ can be reached -- your true total reach. Then, the Daily Page Consumption tells you the number of people (out of the possible number of people who could have been reached) that were actually reached.

How do I understand the potential for promotion of my organization, on Facebook?

The “Lifetime Total Likes” and “Daily Friends of Fans” charts are important in this regard, as they represent trends in how people are either increasingly or decreasingly clicking on and consuming the content you're publishing to your Facebook page.

What you really need to do to make this all worthwhile, is to look at the data and correlate it with what you're posting on Facebook. For example, analyze why there are instances of your line decreasing (this indicates a drop in engagement) on one day, and why is there a spike on other days (which indicates an increase in engagement)?

We don't have much to be concerned about if the reach number is steadily increasing, but if that chart was inconsistently jumping up and down, showing a decrease, or showing no change, then we would probably want to test new Facebook campaigns and try posting different types of content, to figure out how we could positively impact our reach growth. Ultimately, the more expansive the reach you have, the more opportunities you'll have to convert Facebook fans into leads and customers for your business.

This leads us to the "Daily Post Consumption" chart – the actual number of people who were reached and are consuming our content. By taking the time to relate individual posts with the clicks, you can analyze which types of content perform well on your page.

What is ”ConceptDraw Dashboard for Facebook”, and why do I need it?

“ConceptDraw Dashboard for Facebook” solution for ConceptDraw DIAGRAM allows you to visualize statistics you get from Facebook Insights on a dynamically updated dashboard. You can visually track lifetime total likes, daily friends of fans, and daily page views to see how effective your SMM is.

You can use a dashboard as your personal daily tool or for reporting to a client, for team motivation or for presentation needs. One quick look at your visual dashboard replaces minutes and hours looking through numbers, and gives you a fresh outlook. One quick look to learn how things are going – isn’t that a sufficient reason to use a dashboard?