"Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.
Increasingly, social marketing is being described as having "two parents" - a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches." [Social marketing. Wikipedia]
The example "Online store social media response flowchart" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Social Media Response solution from the Collaboration area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ collaboration-social-media-response
Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.
Increasingly, social marketing is being described as having "two parents" - a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches." [Social marketing. Wikipedia]
The example "Online store social media response flowchart" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Social Media Response solution from the Collaboration area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ collaboration-social-media-response
Stakeholder Onion Diagrams
The Stakeholder Onion Diagrams solution is incredibly useful for all who works in the field of stakeholder management, business process management, project management and stakeholder analysis. Realize effectively the onion diagram process design with Stak
- Flow Chart Of Clothing Including Primary Sector Secondary Sector ...
- Stakeholder Onion Diagrams | Primary Sector Flow Diagram
- Manufacturing Chart
- Sector weightings - Exploded pie chart | Bar Diagrams for Problem ...
- Sector weightings - Exploded pie chart | Pyramid Chart Examples ...
- Pie Diagram On Manufacturing Industry
- Pie Charts | Pie Chart Examples and Templates | Pie Chart Software ...
- Pie Chart Examples and Templates
- Pie Chart Software | Pie Chart Examples and Templates | Pie Charts ...
- Pie Chart Examples and Templates | Pie Donut Chart . Pie Chart ...
- Pie Chart Examples and Templates | Pie Chart Software | Pie chart ...
- Percentage Spider Chart
- Pie Chart Examples and Templates | Pie Charts | Pie Chart Software ...
- Pie Chart Examples and Templates | Pie Donut Chart . Pie Chart ...
- Pie Charts | How to Draw the Different Types of Pie Charts | How to ...
- How to Draw a Pie Chart in ConceptDraw PRO | Pie Chart Software ...
- Sector weightings - Exploded pie chart | Domestic sector SWOT ...
- Pie Charts | Pie Chart Software | Pie Chart Examples and Templates ...
- Social strategy - Pyramid diagram | How to Create a Social Media ...
- Food security assessment - Flowchart | Weather - Vector stencils ...