Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

"Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category." [Brand. Brand awareness. Wikipedia]
This top brand model pyramid diagram was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Diagram Top Brand Model.jpg. [commons.wikimedia.org/ wiki/ File:Diagram_ Top_ Brand_ Model.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
The example "Top brand model pyramid diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 6 stages of Lavidge et al's hierarchy of effects: Awareness, Knowledge, Liking, Preference, Conviction, Purchase.
"The hierarchy of effects developed by Lavidge in the 1960s is one of the original hierarchical models. It proposes that customers progress through a sequence of six stages from brand awareness through to the purchase of a product.
Stage 1: Awareness - The consumer becomes aware of a category, product or brand (usually through advertising).
Stage 2: Knowledge - The consumer learns about the brand (e.g. sizes, colours, prices, availability etc).
Stage 3: Liking - The consumer develops a favourable/ unfavourable disposition towards the brand.
Stage 4: Preference - The consumer begins to rate one brand above other comparable brands.
Stage 5: Conviction - The consumer demonstrates a desire to purchase (via inspection, sampling, trial).
Stage 6: Purchase - The consumer acquires the product.
Hierarchical models have been widely adapted and many variations can be found, however, all follow the basic sequence which includes Cognition (C)- Affect (A) - Behaviour (B) and for this reason, they are sometimes known as C-A-B models." [Brand awareness. Wikipedia]
The funnel diagram example "Lavidge et al's hierarchy of effects" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This BPMN (Business Process Model and Notation) diagram sample depicts the booking process workflow.
"The vision of BPMN 2.0 is to have one single specification for a new Business Process Model and Notation that defines the notation, metamodel and interchange format but with a modified name that still preserves the "BPMN" brand. The features include:
(1) Aligning BPMN with the business process definition meta model BPDM to form a single consistent language.
(2) Enabling the exchange of business process models and their diagram layouts among process modeling tools to preserve semantic integrity.
(3) Expand BPMN to allow model orchestrations and choreographies as stand-alone or integrated models.
(4) Support the display and interchange of different perspectives on a model that allow a user to focus on specific concerns.
(5) Serialize BPMN and provide XML schemes for model transformation and to extend BPMN towards business modeling and executive decision support." [Business Process Model and Notation. Wikipedia]
The business process modeling diagram example "Booking process - BPMN 2.0 diagram" was designed using the ConceptDraw PRO diagramming and vector drawing software extended with the Business Process Model and Notation solution from the Business Processes area of ConceptDraw Solution Park.

This funnel diagram sample shows 5 stages of modified AIDA model: Awareness, Interest, Conviction, Desire, Action. [Barry, T.E. and Howard, D.J., "A Review and Critique of the Hierarchy of Effects in Advertising," International Journal of Advertising, vol 9, no.2, 1990, pp. 121–135]
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. In essence, the AIDA model proposes that advertising messages need to accomplish a number of tasks in order to move the consumer through a series of sequential steps from brand awareness through to action (purchase and consumption)." [AIDA (marketing). Wikipedia]
The funnel diagram example "Modified AIDA model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 8 steps of AISDALSLove hierarchy of effects model: Attention, Interest, Search, Desire, Action, Like/ dislike, Share, and Love/ hate.
"AISDALSLove stands for Attention, Interest, Search, Desire, Action, Like/ dislike, Share, and Love/ hate, is a hierarchy of effects model in advertising...
The hierarchy of effects model AISDALSLove can be described as ‘A’ for Attention (the stage where the consumer audience firstly pay attention to the ad), ‘I’ for Interest (stage at which the consumer audience then become interested in that ad), ‘S’ for Search (the stage where the consumer audience will seek for information about the message or the advertised brand, both internally and externally). ’D’ for Desire (the stage where the consumer audience have a passion towards the brand or product after getting information about the brand or additional information regarding the advertising message), ’A’ for Action (stage at which the consumer audience take action in form of purchase of products or the election of a brand to satisfy his/ her desire), ’L’ for Like/ dislike (the stage where after experiencing a product or brand, the consumer audience will like or dislike towards that product). ’S’ for Share (this stage is a continuation from the previous stage, in which the consumer audience will express feelings of likes or dislikes by sharing their experience to other consumers directly or through media), and the last is ’Love’ for Love/ hate (the stage when after feeling satisfied or not satisfied, the consumer audience share their experiences with others, and generate long-term feelings towards the product or brand, these feelings can be either love or hate)." [AISDALSLove. Wikipedia]
The funnel diagram example "AISDALSLove hierarchy of effects model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This cloud computing diagram example was drawn on the base of Wikimedia Commons file: SmartCloud diagram.jpg. [commons.wikimedia.org/ wiki/ File:SmartCloud_ diagram.jpg]
"The IBM SmartCloud brand includes infrastructure as a service, software as a service and platform as a service offered through public, private and hybrid cloud delivery models. IBM places these offerings under three umbrellas: SmartCloud Foundation, SmartCloud Services and SmartCloud Solutions." [IBM cloud computing. Wikipedia]
The cloud computing infographic example "IBM SmartCloud diagram" was drawn using ConceptDraw PRO software extended with the Cloud Computing Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.

This funnel diagram sample shows 5 steps of AIDAS marketing model: Attention, Interest, Desire, Action and Satisfaction.
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. ...
Recent modifications of the AIDA model have expanded the number of steps. Some of these modifications have been designed to accommodate theoretical developments, by including customer satisfaction (e.g. the AIDAS model)..." [AIDA (marketing). Wikipedia]
The funnel diagram example "AIDAS model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 4 steps of basic AIDA model: Awareness, Interest, Desire and Action.
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. ...
In order to redress some of the model's deficiencies, a number of contemporary hierarchical have modified or expanded the basic AIDA model. Some of these include post purchase stages, while other variants feature adaptations designed to accommodate the role of new, digital and interactive media, including social media and brand communities. However, all follow the basic sequence which includes Cognition- Affect- Behaviour." [AIDA (marketing). Wikipedia]
The funnel diagram example "Basic AIDA model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from
Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 4 steps of AIDA marketing model: Attention, Interest, Desire and Action.
It was created on the base of Wikimedia Commons file: The Purchase Funnel.jpg [commons.wikimedia.org/ wiki/ File:The_ Purchase_ Funnel.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. [creativecommons.org/ licenses/ by-sa/ 4.0/ deed.en]
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. In essence, the AIDA model proposes that advertising messages need to accomplish a number of tasks in order to move the consumer through a series of sequential steps from brand awareness through to action (purchase and consumption)." [AIDA (marketing). Wikipedia]
The funnel diagram example "AIDA purchase funnel" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.