Website KPIs - Visual dashboard

"A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/ 10 customer satisfaction, etc.). Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. 'What is important' often depends on the department measuring the performance - e.g. the KPIs useful to finance will be quite different from the KPIs assigned to sales. Since there is a need to understand well what is important (to an organization), various techniques to assess the present state of the business, and its key activities, are associated with the selection of performance indicators. These assessments often lead to the identification of potential improvements, so performance indicators are routinely associated with 'performance improvement' initiatives." [Performance indicator. Wikipedia]
The example "Website KPIs - Visual dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Composition Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ composition-dashboard

This example was created using ConceptDraw PRO diagramming and vector drawing software extended with Sales Dashboard solution from Marketing area of ConceptDraw Solution Park.
https:/ / www.conceptdraw.com/ solution-park/ marketing-sales-dashboard
This sample indicates sale group effectiveness by different parameters, such as Revenue per Sale, Cost per Sale, Profit per Sale, Customer Satisfaction, Cost per Lead and Revenue per Lead.

This financila dashboard example was drawn on the base of the Enterprise dashboard from the Mecklenburg County Government website.
[charmeck.org/ mecklenburg/ county/ CountyManagersOffice/ OMB/ dashboards/ Pages/ Enterprise.aspx]
"In management information systems, a dashboard is "an easy to read, often single page, real-time user interface, showing a graphical presentation of the current status (snapshot) and historical trends of an organization’s key performance indicators to enable instantaneous and informed decisions to be made at a glance."
For example, a manufacturing dashboard may show key performance indicators related to productivity such as number of parts manufactured, or number of failed quality inspections per hour. Similarly, a human resources dashboard may show KPIs related to staff recruitment, retention and composition, for example number of open positions, or average days or cost per recruitment.
Types of dashboards.
Dashboard of Sustainability screen shot illustrating example dashboard layout.
Digital dashboards may be laid out to track the flows inherent in the business processes that they monitor. Graphically, users may see the high-level processes and then drill down into low level data. This level of detail is often buried deep within the corporate enterprise and otherwise unavailable to the senior executives.
Three main types of digital dashboard dominate the market today: stand alone software applications, web-browser based applications, and desktop applications also known as desktop widgets. The last are driven by a widget engine.
Specialized dashboards may track all corporate functions. Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management and many more departmental dashboards.
Digital dashboard projects involve business units as the driver and the information technology department as the enabler. The success of digital dashboard projects often depends on the metrics that were chosen for monitoring. Key performance indicators, balanced scorecards, and sales performance figures are some of the content appropriate on business dashboards." [Dashboard (management information systems). Wikipedia]
The example "Enterprise dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Composition Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ composition-dashboard

The example "Sale dashboard" displays the KPIs and sales effectiveness metrics visual indicators: speedometer gauge, dial, slider, level meter and bullet indicators.
"Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business. In addition to providing metrics for win-loss and sales confidence, SI can present contextually relevant customer and product information. ...
Top performing companies have implemented sales intelligence programs to improve the quality and quantity of sales leads. SI contextualizes opportunities by providing relevant industry, corporate and personal information. Frequently SI's fact-based information is integrated or includes Customer Relationship Management (CRM).
Although some aspects of sales intelligence overlaps business intelligence (BI), SI is specifically designed for the use of salespeople and sales managers. Unlike customer relationship management (CRM) and traditional business intelligence (BI) applications, SI provides real-time analysis of current sales data and assists with suggesting and delivering actionable, relevant information." [Sales intelligence. Wikipedia]
The example "Sale dashboard" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Meter Dashboard solution from the area "What is a Dashboard" of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ meter-dashboard